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News / Blog: #competitor

What is competitive analysis?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Competitive analysis is a strategic tool that allows companies to monitor, understand and predict the competition in their market. It helps companies identify competitive advantages and strategies by evaluating their competitors in terms of products, prices, marketing strategies, financial strength, and other factors. This enables companies to make better decisions to achieve their strategic goals.
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What is social media monitoring?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media monitoring is a process by which companies monitor content on social media platforms in order to monitor and manage the company's online reputation. This monitoring can be used to gather information about people's feelings and opinions, as well as to understand how well or poorly a particular product or brand is received overall. In addition, companies can use social media monitoring to get a feel for the competition by tracking how competitors portray their brands and products.
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How to establish your company as an industry leader

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your products and services are high quality and innovative. Don't just be one of many providers, but offer something unique that sets you apart from the competition.

2. Be open to changes in the industry and drive them. If you can respond to new trends and technologies before your competitors do, you can establish yourself as an industry leader.

3. Create a strong brand. Invest in effective marketing to promote your company and products. Make sure your brand is unique and memorable.

4. Create a network of professionals and experts in your industry to demonstrate your expertise and competence as an industry leader.

5. Think about how you can support your customers by offering additional services to meet their needs.

6. Build a strong relationship with your customers. Always be available to know and understand their needs.

7. Initiate continuous improvement in your business to enhance your customer experience.

8. Develop a unique company culture that impacts employees. This will allow you to realize your vision and create a unique company culture.

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How can I look more professional as a B2B service provider?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your communication is professional and clear both verbally and in writing.

2. Be an expert in your industry and build your expertise.

3. Project a positive image of yourself and your company.

4. Deliver consistent and reliable services.

5. Build strong, professional relationships with your customers.

6. Be conscious of how you dress and always be well-groomed.

7. Use modern technology to enhance your communication and offerings.

8. Be attentive and responsive to customer inquiries.

9. Try to stand out from your competitors by offering unique services.

10. Follow up customer feedback and make sure you implement suggestions.

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Why you should publish at least two articles per week

10/24/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

If you publish at least two articles, e.g. blog posts on your website per week and thus your sitemap grows piece by piece, this shows Google and other search engines that you continuously provide up-to-date information that potentially has a higher benefit for users. In the best case, you will benefit from a better, i.e. higher, search engine ranking - ideally on the first page - and thus receive more free search engine traffic, so-called organic traffic.

As is true everywhere, staying on the ball pays off

In the short term, the effect may seem small to you. But consider how quickly two articles a week and 52 weeks a year can add up to a triple-digit number of articles or blogposts. 100 opportunities per year to find and engage relevant prospects with entertaining copy on your topic and products. You often leave your competitors far behind in this regard.

Already after a few years you have considered and described your topic from all possible angles, pointed out all typical mistakes, created FAQs and How-To's for beginners, always discussed the latest innovations and thus created over time an article catalog and archive, from which you can benefit in the long term and that will help you in the long run to more visitors, prospects and customers (so-called long tail content).

This evergreen content forms the basis, the foundation for your future business success. So it's worth investing in content creation.

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