News / Blog: #companies

How does successful new customer acquisition work in 2022?

For many B2B service providers and companies, acquiring new customers is a major challenge. Often, the market environment is very competitive, i.e. there is a multitude of comparable offers and competitors in the respective niche, region or industry. With increasing competitive pressure within the market segment, click prices for online marketing campaigns also rise, resulting in lead costs in the double- or triple-digit euro range.

What is the alternative?

With the help of so-called content marketing, you attract potential prospects and convince them of your offer. This is a marketing strategy that often pays off if you can't compete with the multi-million dollar marketing budgets of international corporations.

What is the alternative?

Collect leads and contact information for later contact

Has the prospect:in moved on your website, you have managed in the optimum case to trigger a direct order. In the vast majority of cases, however, this is not the case and so it is important to at least get the website visitor to at least bookmark your website for a later revisit or to make a request, e.g. to use a demo version, a free consultation or an individual offer.

Generate leads 2022 - How it works

There are various sources and strategies for generating leads (both as a B2B and as a provider in the end customer business). Basically, a distinction can be made between unpaid (so-called organic) and paid sources of leads, e.g. in the form of Google Ads.

The situation for most companies and providers in the B2B sector is as follows: There is strong competition/stiff competition in the respective niche, high click prices, escalating marketing budgets as well as ad campaigns that do not work. The downward spiral of ever increasing costs with ever poorer conversion rates is supposed to be stopped with a further increase in the marketing budget - which often enough fails.

But what is the alternative to expensive online marketing?

With the help of so-called content marketing, you provide potential prospects and customers with free knowledge with added value and thus create trust. The goal is that the customers in spé deal longer with your offer and do not leave your website after a few seconds, but click through your website. The more articles, i.e. content, you provide on your website, the more this testifies to competence in your respective field and will increase the likelihood of a purchase.

In the best case, you manage to get interested parties to sign up for your newsletter, for example, to be informed about future discount promotions, make an inquiry via contact form or phone. It is important to obtain their consent to be contacted in order to be able to contact them in the future in the so-called follow-up process and to convert them into customers in the long term. After all, the majority of B2B customers only buy after the second, third or fourth contact. Here, it is also important to understand the so-called sales cycle in the business-to-business business.

If you have managed to direct interested parties to your site through thematically relevant articles or blogpots, the first hurdle has been cleared. Therefore, think about how you can maximize the number of visitors who come to your site for free (so-called organic traffic). These can be, for example, articles with titles that consist of specific questions as potential customers enter them in Google or other search engines, articles about current news in your industry or niche, product news or reviews.

Contemporary press relations with new PR software - Send press release

Press releases are an essential part of successful public relations. With the new PR software, companies can now conduct up-to-date press relations and send press releases quickly and efficiently.

By using the new PR software, companies can create and send press releases quickly and easily. The software has features that greatly simplify the process of creating and distributing a press release by automating it. It is possible to save media contacts to facilitate sending press releases to selected media. It is also possible to create and send a series of press releases to increase the visibility of the company in a specific area.

The new PR software also features a user-friendly dashboard that allows users to easily access all key features and tools. In addition, users can create press releases in various formats and publish them to different media channels.

The new PR software enables companies to manage and send their press releases more efficiently. It provides the ability to quickly and easily create, publish and distribute press releases. Companies can also save media contacts to facilitate access to specific media channels. With the dashboard, users can access all key features and tools and manage their press releases in the best possible way.

Media monitoring - How expensive is it and for whom is it worthwhile?

The idea of monitoring mentions of one's own company on all channels sounds tempting. After all, measuring the success of sending out a press release can be quite useful.

For this purpose, there are a number of providers who monitor the media market on a daily basis with crawlers and specifically search for your company name in the monitored media sources.

For this survey and analysis service, which often includes the automated preparation in simple dashboards, often thousands of euros per year are due.

The easiest and most practical way or work around for the vast majority of companies is to simply create an Altert on Google News that will notify you when your company name is mentioned in an article, because - if it's not there today it's not relevant. With the ability to set the time period, for example, to one year, and the number of search results to 200, you can quickly copy the URLs to the articles, along with the teaser text, into a spreadsheet, and most importantly, for free.

Some providers already charge several thousand euros per year just for depositing these so-called press clippings (=links to the articles) - in addition to the costs of media monitoring or press clippings, which provide the URLs to be deposited.

How high energy costs will ruin hosters and B2B companies

Energy costs will burden both hosters and B2B companies. First of all, hosters will have to pay more money for the energy they need to run their servers. If the costs become too high, they may increase the prices for their services, which in turn could hit B2B companies as they have to pay for the services. In addition, high energy costs can lead to hosters having to shut down their servers to cut costs, which can lead to a drop in the quality of services that B2B companies provide to their customers. In addition, high energy costs can also result in hosters having to operate their servers in locations where energy costs are lower, which in turn can result in a loss of quality for the B2B companies that depend on these hosting services. Finally, high energy costs can lead to hosters and B2B companies operating in energy-intensive industries becoming less profitable as they have to spend more on their energy.