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Fewer and fewer companies and agencies are willing to spend sometimes mid-four-figure sums per year on overpriced products in the field of PR software and the distribution of your press releases.
Often the results promised by the providers cannot be met and the success of the press release is correspondingly low - not to mention the inflated case numbers.
Save up to several thousand euros per year in the future with our Media & PR Database 2022 and benefit from one of the most comprehensive editorial directories on the market.
The German media market will continue to change in the coming years, setting new trends that will change the way people consume media. These developments will have an impact on the media industry and its competition.
1. Mobile media:
The mobile Internet is increasingly becoming the preferred platform for media consumption and production. A wide range of applications available on mobile devices enables users to consume media content anytime and anywhere. This development will have an impact on the German media market, as demand for mobile applications will increase while traditional media forms will lose importance.
2. Social media:
Social media platforms will continue to be an important part of the German media market. Social media campaigns and marketing will continue to play an important role in content marketing and can be an effective strategy to reach new customers. Advertisers will also increasingly use social media platforms to promote their products and services.
3. Video-on-demand:
Video-on-demand (VoD) is increasingly becoming an important platform for media consumption. Technological advances mean users can now stream video content on demand. VoD platforms such as Netflix and Amazon Prime Video offer a wide range of content available to users.
4. Data-driven media:
Data-driven media will play an increasingly important role in the media consumption scenario. With the increasing amounts of data available today, media companies will be able to personalize their media content and offer it tailored to users' needs. This will change the way people consume media.
5. Immersive storytelling:
The development of virtual reality (VR) and augmented reality (AR) will take media consumption in a new direction. Immersive storytelling experiences based on VR and AR will allow users to immerse themselves in and connect more deeply with media content. These technologies will change the way people consume media and create new opportunities for media companies.
There are several options for sending out or distributing press releases. Professional PR solutions, which usually cost several thousand euros per year, often offer flat-rate mailings, which means that regardless of whether you only want to send out a handful of press releases per year, you pay a four-digit amount up front. For the vast majority of companies, this is unlikely to be worth it.
Another possibility is the single dispatch of press releases. This usually costs a few hundred euros. If your text exceeds a certain number of characters or you want to attach press photos, costs of about 400-750 euros per piece quickly arise.
With our media & PR database, you take control of your mailings and pay only a fraction of the price of other providers per year. Find out now!
Rostock-based startups like FDS are revolutionizing the PR industry in Europe. With a unique combination of artificial intelligence, machine learning and Big Data analytics, they can plan, execute and monitor their clients' campaigns faster and more efficiently. This allows them to help their clients manage complex campaigns more easily and quickly, while reducing costs. This type of technology provides a unique solution for PR professionals to manage campaigns faster and more efficiently.
FDS enables their clients to manage complex campaigns on a single platform, resulting in faster, more efficient and cost-effective campaign planning, execution and monitoring. Their technology offers a number of features, including a campaign dashboard that simplifies campaign analysis, monitoring and reporting. Clients can also access relevant data in real time to manage their campaigns faster and more efficiently.
By leveraging technologies like artificial intelligence and machine learning, FDS and other companies can manage campaigns more easily and efficiently. This means that PR professionals can provide their clients with a better understanding of campaigns and reduce the cost of campaign planning and management. It also allows them to gain a better understanding of campaigns and optimize results. This is a unique and valuable solution that is revolutionizing the PR industry in Europe and beyond.
Who doesn't know you, the free press portals on which companies can publish their press releases free of charge? Which was 20 years ago a quite feasible way, in order to generate medium interest, disappeared in the course of the time however in the Bedeutungslosigkeit, because: Hardly any editors or journalists still inform themselves on such platforms.
The best way is and remains direct contact with the editorial offices. Only in this way can you be sure that your news will be read and, if necessary, further processed.
With our media & PR database, we offer you a comprehensive overview of the German-language media landscape at an affordable price.