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What is a news agency?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press agency is a company that facilitates the gathering, dissemination and marketing of news and information to media companies and end users. Press agencies have a network of editors, photographers, journalists and other experts to assist them in creating news and information. Press agencies are responsible for creating press releases that are sent to media companies to inform them about news and events in a particular field.
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What is PR consulting?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR consulting is a consulting service that helps companies improve their public reputation. It can help create a positive image by connecting a company with the public and helping it achieve its goals. A PR consultancy can also help market a company's product or brand by developing concepts that appeal to customers in a positive way. Sometimes a PR consultancy can also help companies deal with the public in difficult situations.
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What is a press office?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press office is a company that provides a link between companies and the media. It offers a wide range of services for companies, including the publication of press releases and the organization of press conferences. It can also help companies create press materials and disseminate information through media and social media.
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What is social media monitoring?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media monitoring is a process by which companies monitor content on social media platforms in order to monitor and manage the company's online reputation. This monitoring can be used to gather information about people's feelings and opinions, as well as to understand how well or poorly a particular product or brand is received overall. In addition, companies can use social media monitoring to get a feel for the competition by tracking how competitors portray their brands and products.
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What are Corporate Communications?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate Communications is a professional field that deals with communication between companies and their various target groups. It involves the creation of publications, releases and other communications materials aimed at strengthening a company's or organization's brand and managing the handling of crises. Corporate communications can also be an important tool for supporting and developing corporate strategies and policies.
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