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What is a distribution network?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A distribution network is a systematic network of organizations involved in the marketing and distribution of products or services. The network may consist of a group of wholesalers, retailers, customer service companies, logistics companies, manufacturers, suppliers, distributors, resellers, and other organizations that help get a product or service to end users.
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What is direct selling?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct selling is a type of sales strategy in which companies sell their products or services directly to end consumers without the intermediation of a middleman. Direct selling is often implemented through sales representatives or multi-level marketing companies. Direct selling allows companies to sell their products without the cost of an intermediary, thereby earning more profit. In addition, direct sales can help companies establish customer contacts that can be useful for further sales.
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What is direct mail?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct mail is a form of advertising in which companies communicate directly with their customers. It usually involves sending promotional materials such as flyers, postcards, e-mails or advertisements to a specific audience. Direct mail can also be done in other ways, such as phone calls or personal visits. In most cases, direct mail is considered a proven way to achieve direct results because companies can respond immediately to customer feedback.
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What is a referral program?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A referral program is a type of marketing strategy where companies offer rewards to their customers when they refer new customers. These rewards can be offered in the form of discounts, gift cards, or even cash. These programs are a great way to attract new customers and spread the word about a business.
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What are commercial register data?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Commercial register data are data stored in the publicly accessible commercial registers. They contain information about companies, such as the legal form, the address, the managing director, the VAT identification number, the annual financial statements and much more. This data is collected by the relevant authorities and published on the official website so that anyone can view it.
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