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Big Data - Hype or Essential for Success?

12/21/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Big Data is a much-discussed topic and has both advantages and disadvantages. On the one hand, companies can achieve many benefits through the use of Big Data, such as better decisions, more efficient business processes, improved customer satisfaction and improved product quality. On the other hand, the use of Big Data can also lead to problems, especially with data privacy and data security.

So it's difficult to say whether Big Data is essential to success or not. It depends on how a company uses the data and how it ensures data protection and data security. If these aspects are properly evaluated, Big Data can be an important ingredient for success.

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Make better decisions with statistics & data science driven by data

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Data science and statistics offer companies the opportunity to make data-driven decisions. By processing large amounts of data and extracting relevant information from it, companies can gain important insights for their decision-making.

By developing algorithms and models, companies can adapt their actions and strategies to improve their outcomes. With Data Science, companies can not only better understand their existing data, but also identify patterns that can help them make better decisions.

Data Science can also be used to gain new insights into customer interactions, which can give companies a competitive advantage. In addition, applying Data Science can also help improve a company's profitability by reducing costs and increasing efficiency.

Statistics helps companies draw important insights from the data they have. By using hypothesis testing, regression analysis, and other analytical methods, companies can gain important insights and make better decisions.

Data science and statistics can help companies gain new insights and make better decisions. Companies that use these techniques will be able to adapt more quickly to changing market conditions and thus improve their results.

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Why the PPC click price in online marketing will ruin you (and what you can do about it)

12/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For years, the click prices for search engine advertising have only known one direction: up. In the B2B sector, PPC costs of 3-7 euros are not uncommon.

The PPC click price can ruin online marketing if it is not managed properly. If the click price is too high, it may be difficult to make a profit and the company may spend more money than it can earn. To reduce the risk that the PPC click price will ruin the online marketing, companies should carefully monitor and adjust the click price.

It is important to keep the click price as low as possible to get a higher return on investment. To do this, you can take a few steps:

1. Use the right keywords. Choose keywords that are relevant to your target audience and that are not too expensive. Also, avoid generic keywords as they sell at higher prices.

2. Test different keywords. Test different keywords to find out which ones work best. Compare the results and adjust the click price accordingly.

3. Optimize your content. Make sure your content is relevant, interesting and engaging. If your content is not engaging, users will not click on your ad.

4. Use targeting options. Use targeting options such as demographics, locations, interests, etc. to better reach your audience.

5. Use automated strategies. Automated strategies can help you optimize click price and return on investment.

By following these steps, you can control the PPC click price on your online marketing campaign and reduce the risk that it will ruin your marketing.

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High Ticket Customers - What Makes High Ticket Sales and Premium Customers So Unbeatable

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

High ticket sales and premium customers account for a large part of the success of companies. High ticket sales describe the sale of high-value products or services at above-average prices. These customers are often more loyal and pay more for the value and experience they receive. They also have higher expectations when it comes to the quality of products and services. These customers are often referred to as premium customers.

Premium customers are usually very selective when it comes to buying products or services. They will research carefully before making a decision and expect a high level of service and quality. Since they are willing to pay more for a product or service, they also expect a better experience and a higher level of satisfaction.

High ticket sales and premium customers are an invaluable asset to companies, as they generate more revenue and ensure a steady income for the company. Since customers are also willing to pay more for a product or service, businesses can customize their offerings to meet their needs and provide them with a better experience. This can help customers stay loyal for a longer period of time.

Another benefit of high ticket sales and premium customers is that businesses can generate more revenue by selling higher value products and services. Since customers are willing to pay more for a product or service, companies can increase their profits and revenue growth.

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Storytelling 101 - Convince potential customers to buy with the right story

12/12/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A good story is an effective and compelling way to convince potential customers to buy a product or service. To achieve this, companies need to tell a story that is authentic, inspiring, and thought-provoking. Here are some steps to help you successfully develop a storytelling strategy:

1. Understand your audience. Before you even begin to tell a story, you need to understand the people you are targeting. You need to know who they are, what their problems are, and how best to reach them.

2. Make a strong connection. One of the most important things to consider when telling a story is the connection you make with your target audience. By identifying a problem they have and offering them a solution, you can make a strong connection that can lead them to buy your product or service.

3. Use personal experiences. To make a personal connection with your target audience, you can use your own experiences to tell your story. By sharing a unique and authentic experience, you can give your audience a sense of belonging.

4. Keep it simple. A good story doesn't have to be extensive to be effective. Avoid including too many details in your story that can confuse your audience. Instead, try to boil your story down to the essentials.

5. Be creative. Remember that all options are open to you when telling a story. So think not only of written stories, but also images, videos and even podcasts.

If you follow these steps, you will be able to tell a story that will convince potential customers to buy your product or service.

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