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What is a press invitation?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press invitation is a formal invitation issued by a company, organization or government agency to journalists and other members of the press to attend a specific event. This may be a press conference, product launch, grand opening, event or other major announcement of interest to the public. The press invitation typically includes information about the date, time, location and topic of the event, as well as the reason for the invitation and contact information for further questions or inquiries. The press invitation is an important way for companies and organizations to gain media attention and coverage.
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What is Shopware?

04/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Shopware is a German e-commerce platform that helps businesses create and operate online stores. The software offers a wide range of features that enable online retailers to easily manage their products, optimize their sales strategies, and provide their customers with a seamless shopping experience.

Shopware is especially known for its high flexibility and customizability. There are a large number of plugins and extensions that allow users to extend and customize the platform according to their needs. In addition, Shopware is open source software, which means that the source code is available for anyone who wants to use or modify it.

Shopware is very popular in the German e-commerce industry and is used by many well-known brands and companies. The platform offers a free community edition as well as several paid editions with advanced features and support.

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How does objection handling go about rebutting these and other objections in a phone call or email?

04/26/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Objection handling is an important step in convincing potential clients that the B2B agency's services add value and meet their needs. Here are some tips on how to rebut objections in a phone call or email:

Listen: Actively listen and make sure you fully understand the objection before responding. Be sure to clearly and concisely repeat the customer's objection to ensure that you have understood it correctly.

Demonstrate understanding: Show understanding of the customer's concerns and confirm that you understand his or her perspective.

Highlight benefits: make sure you clearly communicate the benefits of your services and how they meet the customer's needs. Make sure you also share specific examples or success stories that illustrate the benefits of your services. Make sure you share specific examples or success stories that illustrate the benefits of your services.

Provide answers: provide clear and concise answers to the customer's questions and concerns. If you don't have all the answers immediately, commit to researching them and providing them within a reasonable timeframe.

Provide alternatives: Offer alternatives to meet the customer's needs if your services are not exactly what they are looking for. For example, if you don't offer a service, you can recommend other companies or resources that can better meet his needs.

Build Trust: Build trust by providing clear, concise and honest answers to the customer's concerns. Make sure you meet the customer's expectations and give them a positive impression of your business.

Follow-up: Make sure you follow up after the conversation or email communication to ensure you have fully debunked any concerns the customer may have and to ensure they have the information they need to make an informed decision.

By actively listening, understanding, communicating clearly, and following up, you can convince potential clients that your B2B agency services will meet their needs and add value.

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Writing a Press Release - These Steps will get you into the Press

04/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press release is an important tool for attracting the interest of journalists and editors and for reaching a wide audience. A well-written press release can raise a company's profile, announce a new product or promote an important event. Below are steps to help you write a successful press release that can get into the press:

Step 1: Define target audience and message

Before you start writing, be clear about your target audience and message. Think about who your target audience is and what kind of message you want to convey. If you're announcing a new product line, your audience should be consumers and industry professionals. If you are making an important announcement, your audience may consist of the media and the public. It's important to make your message clear and concise.

Step 2: Choose writing style and format

Your press release should be written in a clear, simple style and focus on the most important information. Avoid jargon and use short sentences and paragraphs. Start with a strong headline that grabs readers' attention and put the most important information at the beginning of the text. Use a standardized format consisting of a headline, sub-title, introductory text, body text, and contact information.

Step 3: Refine your message

In your main text, you should describe your message in more detail and highlight important facts, figures, and details. However, avoid going too deep into details as you might lose your readers' attention. Focus on the most important points and make sure you present your message in an understandable and interesting way.

Step 4: Check facts

Before you publish your press release, make sure all the facts are correct. Check all the numbers, dates and facts and make sure you are not spreading false information. It is also important that you correctly spell the names and titles of all people mentioned in the press release.

Step 5: Headline and image selection

Your headline should be short, concise and meaningful. It should pique the reader's interest and encourage them to read the text. Also use appealing images or graphics to support and enhance your press release.

Step 6: Dissemination

Once you have written your press release, you need to distribute it to relevant media and journalists. There are several ways to do this, such as using press portals, contacting relevant journalists, or publishing directly on your own website.

One way to distribute your press release is to use press portals. These provide a platform where companies can publish their press releases and journalists and media can access them. These include, for example, press portals such as PR Newswire, Mynewsdesk or PresseBox. These portals allow you to send your press release to a large number of journalists and increase your reach.

Another option is to contact relevant journalists or editors. For this, you should create a list of journalists who might be of interest to your target group. You can research these via social networks such as LinkedIn or Twitter, for example. Make sure you only contact journalists who might actually be interested in your topic to avoid being perceived as spam.

You can also publish your press release directly on your own website. For this, you should set up a dedicated section on your website where you publish all your press releases. This way, interested parties, including potential customers, can easily find your latest news and announcements.

Step 7: Follow-up

It's important to keep track of the contacts you've reached with your press release. Think about how you can continue to keep your contacts in the loop to maintain interest in your company or organization. For example, you can start an email campaign to keep your contacts informed of future developments.

Conclusion

A well-written press release can help generate interest from journalists and editors and reach a wide audience. It's important to define your target audience and message accurately in advance and focus on the most important information. By using a clear writing style, appealing images and graphics, and fact checking, you can create a successful press release. By using press portals, contacting relevant journalists or publishing on your own website, you can increase your reach and spread your message in a targeted way.

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How in demand are Data Scientists on the job market?

04/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Data scientists are currently in high demand on the job market. According to various reports and forecasts, the demand for data science professionals will continue to rise in the coming years.

A study conducted by the job portal Indeed in 2021 found that Data Scientist are currently among the most in-demand jobs. Similar findings have been published in other studies and reports by McKinsey, LinkedIn and others.

The increasing demand for Data Scientists is due to the growing importance of data and data analytics in many industries and businesses. Companies need professionals who can analyze large amounts of data and derive insights from the data to make better decisions and optimize their business processes.

In particular, the demand for Data Scientists is high in industries such as finance, technology, healthcare, e-commerce, and research and development. In these industries, Data Scientists are used to analyze customer behavior, develop predictive models, optimize business processes, and identify patterns and trends.

Overall, it is certain that Data Scientists will continue to be in high demand in the future, as the importance of data and analysis will continue to increase in many industries and companies.

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