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What should be considered when starting a career?

09/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are some important things to consider when starting your career. Here are some tips that can help you:

Set career goals: Think about what long-term goals you want to achieve in your career. This can help you choose the right profession or industry and plan a clear path for your career development.

Internships and part-time jobs: Internships and part-time jobs can provide valuable experience and help you develop practical skills. Use these opportunities to expand your knowledge, network, and meet potential employers.

Optimize application materials: Create a well-structured resume and compelling cover letter that highlight your skills and experience. Tailor your application materials to the specific requirements of each position for which you are applying.

Network: Build contacts in your desired career field by attending career events, trade shows, or industry conferences. Make connections with people already working in the industry and learn about potential entry-level opportunities.

Continuing education: Keep up to date on current trends and developments in your career field. Continuing education, courses or certifications can enhance your expertise and make you more attractive to employers.

Develop soft skills: In addition to technical knowledge, soft skills are also important, such as communication skills, teamwork, problem-solving skills and time management. Work to improve these skills, as they are in demand in many careers.

Presentation and self-marketing: learn to present yourself confidently and present your skills and experience convincingly. Be authentic during interviews and prepare well to convince potential employers of your value.

Seek mentoring: Look for mentors who have experience in your career field. They can give you valuable advice, support you, and help you advance professionally.

Flexibility and willingness to learn: Be open to new challenges and show a willingness to keep learning. Starting a career is often the beginning of a lifelong learning journey, and the ability to adapt and develop new skills is critical.

Work-life balance: don't forget to pay attention to your work-life balance. A healthy work-life balance is important for long-term success and a fulfilling professional life.

These tips can help you create a successful career start. Remember that everyone.

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Effective press & media relations - from hidden champion to well-known brand

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The path to greater visibility and recognition

Effective press and media relations is an important investment for any company to make its brand known and increase customer recognition. But how do you go from being a "hidden champion" to a well-known brand?

The first step is to develop a clear and appealing corporate brand. A strong brand will enable you to stand out from competitors. This includes defining a memorable brand, developing a brand image, brand strategy and brand identity.

After your company has established a strong brand, it's time to begin press and media relations. It's important to define a clear goal, such as more brand awareness, more customers or more sales. To achieve this goal, you need to have a good understanding of who your target audience is and how best to address them.

Good press and media relations requires an effective communications plan that will help you access known channels. This includes issuing press releases, attending events and trade shows, reaching out to journalists and bloggers, setting up a social media account, and participating in industry forums and webinars.

To achieve the greatest possible success, you should also invest in search engine optimization (SEO). This will help you appear on the front pages of search engines when your target audience searches for your business.

Finally, you should also consider your approach to negative reviews. It is important to respond to negative comments in order to maintain a positive image of your business.

By following the above steps, you can transform your company from a "hidden champion" to a well-known brand and increase your customers' recognition.

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What are no-go's in search engine advertising or online marketing?

08/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

No-go's in search engine advertising or online marketing are certain practices that should be avoided because they violate either search engine guidelines or general marketing principles. Here are some examples of no-go's:

Misleading advertising: placing misleading ads or promising deals that cannot be delivered is unacceptable. Advertising should be transparent and honest.

Keyword stuffing: The excessive and unnatural use of keywords in ads or on landing pages is penalized by search engines. Content should be relevant to users and easy to read.

Lack of landing page relevance: The landing pages that the ads link to should be closely related to the products or services being advertised. A mismatch between ad text and landing page can lead to poor user experience.

Copyright infringement: using copyrighted content without having the necessary rights or permissions is not allowed. This includes images, text, brand names and logos.

Poor user experience: cluttered or slow websites, pop-up ads, auto-playing videos, or other elements that detract from the user experience should be avoided.

Spam and unsolicited communications: sending unsolicited emails, text messages, or other forms of communication without the recipients' consent is considered spamming and is unprofessional.

Neglect of data protection regulations: The handling of personal data must comply with applicable data protection laws. It is important to respect the privacy of users and adequately protect their data.

It is important to note that the exact no-go's may vary depending on the platform, search engine or online marketing channel. It is advisable to carefully read the guidelines of the respective platform and stay up to date to avoid violations.

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What are no-go's in sales?

08/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

No-go's in sales are behaviors or practices that should be avoided because they can have a negative impact on the sales process and customer relationships. Here are some examples of no-go's in sales:

Aggressive Selling: Pressuring or aggressively persuading customers to buy a product or service can lead to negative reactions and damage customer trust:

Aggressive selling can lead to negative reactions and damage customer trust.

Unprofessional appearance: An ill-prepared, unprofessional demeanor can give the impression that you don't care about the customer's needs. This includes inappropriate language, poor choice of dress, or lack of knowledge about one's product or service.

Unprofessional appearance.

Inadequate product knowledge: Customers expect salespeople to have extensive knowledge about the products or services they offer. If sales staff cannot provide sufficient information or make false statements, this creates uncertainty and can lead to rejection.

Inadequate knowledge of the product or service offered.

Unreliability: Failure to meet commitments or deadlines, late deliveries or lack of communication with customers are no-go's in sales. Reliability is an important factor in building trust and long-term customer relationships.

Missing customer focus: a sales representative should be responsive to the customer's needs and requirements and provide customized solutions. If the focus is only on selling and there is no real customer focus, this will frustrate the customer and lead to rejection.

Poor communication: clear and effective communication is critical in sales. If a salesperson has difficulty articulating their thoughts clearly, listens poorly, or does not adequately address a customer's questions or concerns, it can lead to misunderstandings and affect trust.

These are the no-go's.

These no-go's should be avoided in order to succeed in sales and build good customer relationships. Instead, salespeople should focus on professionalism, customer orientation, reliability and clear communication.

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What are the biggest mistakes when selling a business?

08/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient preparation: sellers who do not invest sufficient time and effort in researching and preparing for the sale of the business are prone to making mistakes.

2. Unclear price expectations: If the seller doesn't have a clear idea of how much they want to get for their business, it can be difficult to get a realistic price.

3. Lack of expertise: A seller who does not have the expertise needed may not be able to ask the right questions to close a successful deal.

4. Insufficient documentation: a seller who does not provide all relevant documents and records may have a hard time closing a deal.

5. Lack of communication with investors: If a seller is unable to communicate convincingly to investors or answer important questions, it can slow down the sales process.

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