News / Blog: #communication

What is a brand strategy?

A brand strategy is a plan used to position a brand or product in the market. This strategy includes identifying target audiences and customer needs, defining values and positioning, creating communication plans, and defining activities to promote the brand. The goal is to create a strong, unique brand that attracts customers and leads to longer-term customer loyalty.

What are Corporate Communications?

Corporate Communications is a professional field that deals with communication between companies and their various target groups. It involves the creation of publications, releases and other communications materials aimed at strengthening a company's or organization's brand and managing the handling of crises. Corporate communications can also be an important tool for supporting and developing corporate strategies and policies.

What is a communication plan?

A communication plan is a planning tool used to organize communication between different parties in a particular project. It helps to organize and plan the communication strategy required for the project, including defining the objectives, identifying the necessary resources, and planning the timing of the communication. The communication plan can also be used to monitor effective feedback after project completion.

What are public affairs?

Public affairs refers to corporate or government relations that relate to the political and public sectors. It deals with communication, dialogue and cooperation between companies, government agencies and other civil society actors. Public affairs involves the communication of information, opinions and interests between business, government and other civil society groups. It also serves to protect and strengthen the company's interests by informing and educating the government and the public about the company's activities.

What is online PR?

Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.