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The Dunning Kruger Effect and the German Coaching Scene - And what the Greater Fool Theory has to do with it

12/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Dunning Kruger Effect is a psychological phenomenon that states that people who have little knowledge in a particular subject tend to be overconfident about their abilities in that area. The effect was named after psychologist David Dunning and psychologist Justin Kruger, who conducted a study on the subject in 1999.

The Dunning Kruger Effect may be an important concept when it comes to the German coaching scene. Many coaches are not aware of their skills and competence and may have exaggerated self-assessments. This can lead to coaching results that are not fully achieved and clients that are not fully satisfied.

Another concept that is relevant in relation to the Dunning-Kruger effect and the German coaching scene is the Greater Fool theory. This theory states that people who do not have the necessary knowledge to evaluate a decision are easily manipulated by others who tell them that a certain decision is wise. This can lead to wrong decisions that are not in the best interest of the coachee. Therefore, it is important that coaches have the necessary knowledge to make the right decisions.

In terms of the German coaching scene, it can be said that the Dunning-Kruger effect and the Greater Fool theory can have a serious impact on the quality of coaching results. Coaches who do not have sufficient knowledge can easily make the wrong decisions, which can lead to poor results for coachees. Therefore, it is important for coaches to have sufficient knowledge to achieve quality coaching results.

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How and where do I find clients?

08/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are many ways to find clients. First of all, you can search for clients in your network, e.g. among friends, relatives and acquaintances. Online platforms such as Upwork, Freelancer and Fiverr also offer a variety of clients. In addition, you can search for jobs on job boards or try to market your services directly to companies.
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How do I become successful as an agency?

07/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Provide professional service: Professional service is the key to make agencies successful. Make sure your clients receive a smooth and efficient service that meets their needs.

2. Build a network: Building a network is an important step to being successful as an agency. Connect with other agencies, clients and experts to increase your brand awareness and discover new business opportunities.

3. Use social media: social media is an effective tool to market your brand and attract new clients. Use the various social media platforms to provide information about your services and make new connections.

4. Develop a clear strategy: a clear strategy will help you achieve your goals. Define exactly what you want to accomplish and put a plan in place to achieve your goals.

5. Be creative: Creativity is the key to stand out from the competition. Be creative in developing campaigns and ideas to attract new customers and strengthen your brand.

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How to include press releases in emails

07/26/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press releases are an important tool for bringing focus to your business and spreading news. You can include press releases in your email campaigns to get your message across in a visually appealing and informative way.

To include a press release in your email campaign, you must first convert the text of the press release into an HTML format. To do this, you'll need to use an HTML editor to convert the text into a format that can be read in your email clients.

After you have converted your press release text to an HTML format, you need to insert it into your email campaign. You can paste the HTML code into your email template or into the HTML version of your email newsletter. Alternatively, you can insert the HTML code into your email campaign using an external tool such as an online newsletter editor.

After you paste the HTML code into your email campaign, you need to make sure that it is formatted correctly. You can adjust the formatting details in your HTML editor to ensure that your press release is formatted correctly.

Once you have finished formatting your press release, you can paste it into your email newsletter or email template. Make sure the HTML in your newsletter or email template is formatted correctly before you send it.

When incorporating press releases into your email campaign, it's important to make sure your newsletter or email template is compatible with all major email clients and web browsers. So make sure you run all the necessary tests before you send out your email campaign.

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Online coaching: How you can work successfully online as a coach

07/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Digitalization has led to more and more people working and learning online. Online coaching is one of the opportunities that digitalization has created. As an online coach, you have the opportunity to work with people from all over the world and help them achieve their goals. Here are some reasons why online coaching is so popular:

Flexibility

Online coaching offers flexibility for both the coach and the client. As a coach, you have the ability to work from anywhere in the world as long as you have a stable internet connection. Clients have the option to work from home or from a location of their choice.

Accessibility

Online coaching has become more accessible to people who have not had the opportunity to work with a coach in person due to distance or other reasons. Digitization has created the opportunity for anyone with an internet connection to find and work with a coach.

Cost savings

Online coaching is often more cost-effective than in-person coaching. Since the coach does not have the cost of a physical office or travel to clients, they can offer their services at a lower price.

How do I build a successful online coaching practice?

A successful online coaching practice requires hard work, patience, and a smart strategy. Here are some steps you can take to build your online coaching practice:

Define your niche and target audience: think about the type of coaching you want to offer and who your target audience is. The more specific your niche and target audience are, the easier it will be to reach and connect with them.

Create an engaging online presence: a strong online presence is essential to getting noticed as an online coach. Create a website or blog, use social media to spread your message, and offer valuable content that will appeal to potential clients.

Offer free trial sessions: Offer potential clients a free trial session to convince them that you are the right coach for them. Use this opportunity to demonstrate your skills and build a relationship with your potential clients.

Use online marketing tools: Use online marketing tools such as Facebook Ads, Google Adwords or email marketing to increase your reach and attract more potential clients.

Be professional: As an online coach, it's important to appear professional. Offer a clear coaching process, stick to deadlines, and provide a professional coaching experience to keep your clients happy.

Conclusion

Online coaching is a growing industry that has evolved with digitalization. As an online coach, you have the opportunity to work from anywhere in the world and help people achieve their goals. However, it takes hard work, patience, and a smart strategy to build a successful online coaching practice. By defining your niche and target audience, creating an engaging online presence, offering free trial sessions, using online marketing tools, and presenting yourself professionally, you can build a successful online coaching practice. Use the power of digitalization to succeed as an online coach.

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