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Conversion optimization of online stores - with these measures you increase sales & turnover

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Test different pricing models: If you offer a product or service that is made up of multiple parts, you can try different pricing models. For example, instead of individual prices, you can offer a package price to give customers a better deal.

2. Create a user experience: make sure your online store is easy to use and user-friendly. A poor user experience can lower your store's conversion rate.

3. Make sure you have a Responsive Design: Responsive designs are important for customers as they are able to display correctly on any device, including smartphones and tablets.

4. Use cross-selling strategies: cross-selling is a great way to increase your sales and conversion rate. This strategy allows you to offer your customers products or services that can be combined with those they have already purchased.

5. Use upselling strategies: upselling is another effective strategy to increase sales and conversion rate. Upselling allows you to offer your customers an upgrade to a better product or service.

6. Use clear navigation: make sure your store has a clear navigation so that your customers can easily navigate through the different pages.

7. Use a customer loyalty program: create a customer loyalty program to give your customers a reason to buy your product or service again and again. This will make them feel valued and may even make them spend more than they originally planned.

8. Provide live chat: Live chat is another effective strategy to increase conversion rate and sales. With a live chat, you can help your customers immediately and assist them with any questions or problems.

9. Create a newsletter: A newsletter is a great way to inform your customers about all new products and services. This will help them stay up to date, which in turn will increase the chances of them buying something.

10. Add a social media strategy: social media is a very effective strategy to increase your sales. So create a social media strategy to reach out to your audience and attract more customers.

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The only online editorial directory you really need - How to get your press release into editorial offices

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

How to get your press release into editorial offices

1. Research targeted publications: Before you send a press release to an editorial office, it’s important to make sure the publication you’re targeting is the right fit for your story. Research the publication’s content to ensure it covers topics related to your story.

2. Find contact information: Once you’ve confirmed the publication is a good fit, you’ll need to find the contact information of the editorial staff. The best way to do this is to look for the publication’s contact page or contact information listed on their website.

3. Write a compelling subject line: When you send a press release to an editorial office, the subject line should be concise and compelling. It should be informative, but also capture the reader’s attention.

4. Craft a personal message: Along with the press release, include a personal message that explains why the story is relevant to their publication. Make sure to address the editor by name and include any other relevant information.

5. Follow up: It’s important to follow up with the editorial office after you’ve sent them a press release. This will help ensure your press release is seen and it may also increase the chances

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How to promote your brand with influencer marketing

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Find suitable influencers: create a list of potential influencers who fit your brand. Check their social media channels to find out how their audience enjoys their content.

2. Create a campaign: create a campaign for your brand that specifically targets the influencer audience. Set clear goals and formulate a clear call-to-action.

3. Let the influencers promote your brand: The best way to promote the brand is to ask influencers to talk about it. Give them specific instructions on how to promote your brand.

4. Offer attractive compensation: if you offer compensation, you increase the chances that influencers will be interested in your brand. Consider what you are willing to pay.

5. Measure the results: Measure the results of your campaign by tracking the number of followers and engagement on social media channels. This will give you insight into the effectiveness of your campaign.

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Why it is important to publish a press release across different platforms

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press releases are an important part of a successful PR strategy. They are an effective way to attract media attention to your company or brand, promote new products or services, and publicize important developments.

Publishing a press release across multiple platforms can help you gain more visibility and increase the reach of your news. By publishing on multiple platforms, you can expose your news to a wider audience and increase the chances that your news will be read by more people. This way, you also increase the chances of your news being published in the media.

By publishing your press release across different platforms, you can also ensure that your news is included in as many networks as possible. This increases your chances of your news going viral and gaining a wider reach. When your news goes viral, you can reach a wider audience and reach more people.

Finally, by publishing your press release across different platforms, you can also increase the visibility of your brand. When you publish your press releases on different platforms, your visibility will increase and your brand will get more attention. This way, you can also reach more customers and generate more sales.

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How to reach editorial offices and journalists in a cheap and time-saving way?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In order to reach editorial offices and journalists in a cheap and time-saving way, you can send a press release by e-mail. This is a simple and inexpensive way to reach a large number of journalists and editors and increase the chances of publication. Also, one can use press distribution lists that include a list of editors and journalists. With a distribution list, one can send a personalized email to all the addressees in the distribution list, increasing the chances of success. Alternatively, one can also use social networks such as Twitter or LinkedIn to reach editorial offices and journalists and spread one's PR.
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