News / Blog: #budget

Customer acquisition cost in B2B - What does it cost to acquire a new business customer?

The cost of acquiring a new business customer depends on various factors. These factors can vary depending on the industry, the size of the company, and the potential customer. Nevertheless, there are some general guidelines to keep in mind.

In general, it costs companies between 5% and 15% of total revenue to acquire a new business customer. This percentage, known as the Customer Acquisition Cost (CAC), is made up of the cost of creating leads, acquiring them, and maintaining them.

In addition, customer service is often required to help customers integrate with the platform and provide further support as needed. These costs must also be included in CAC calculations.

It is important that companies have a CAC budget to track and control their investments in customer acquisition. This is the only way they can ensure that they achieve their goals and generate a positive ROI.

What does a startup do?

A startup is a young, innovative company that seeks to use new technologies or business models to solve existing problems or create new opportunities. A startup usually has a small team, a limited budget, and an idea that can make it a successful business. A startup may develop a new product, offer a new service, or use a new business model.

What is media planning?

Media planning refers to the strategic planning and implementation of advertising measures in the various media. It includes selecting the media, determining the advertising budget, deciding on the timing of the campaign, and selecting the advertising copy and graphics. Media planning focuses on optimizing advertising success by considering all aspects of the media mix. This includes traditional media such as print, TV, radio and outdoor advertising, as well as new media such as the Internet and social media.

What is a marketing concept?

A marketing concept is a collection of strategies and measures used to promote a specific product or service on the market. It describes the objectives, customer base, positioning, marketing strategy and planned communications. It may also include a detailed budget and timeline. It is used to ensure consistent and effective marketing that promotes the success of a brand.

How does successful new customer acquisition work in 2022?

For many B2B service providers and companies, acquiring new customers is a major challenge. Often, the market environment is very competitive, i.e. there is a multitude of comparable offers and competitors in the respective niche, region or industry. With increasing competitive pressure within the market segment, click prices for online marketing campaigns also rise, resulting in lead costs in the double- or triple-digit euro range.

What is the alternative?

With the help of so-called content marketing, you attract potential prospects and convince them of your offer. This is a marketing strategy that often pays off if you can't compete with the multi-million dollar marketing budgets of international corporations.

What is the alternative?

Collect leads and contact information for later contact

Has the prospect:in moved on your website, you have managed in the optimum case to trigger a direct order. In the vast majority of cases, however, this is not the case and so it is important to at least get the website visitor to at least bookmark your website for a later revisit or to make a request, e.g. to use a demo version, a free consultation or an individual offer.