Share:

News / Blog: #bewertungen

Spoilt for choice: How to choose the right PR software

10/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digitised PR landscape, the use of PR software is crucial to communicate efficiently and effectively with media, clients and stakeholders. But when it comes to choosing the right PR software, the variety of options available can be overwhelming. This article will give you a guide on how to choose the right PR software for your needs.

1. Define your goals and requirements

Before you start looking for PR software, it is crucial to clearly define your goals and requirements. Think about what you want to achieve with the software. Do you want media monitoring, press release distribution, contact management, social media analysis or a combination of these functions? Clearly defining your goals will help you make the right choice.

2. Set a budget

Set a budget for your PR software. Prices can vary significantly depending on the features and scope of the software. Make sure you factor in long-term costs, including licensing fees, training, and support.

3. Do thorough research

Search for PR software providers and make a list of potential candidates. Read reviews, look for customer references and ask PR forums or colleagues for recommendations. Thorough research is crucial to check the quality and reputation of the provider.

4. Check the features

Make sure the software you choose offers the features that meet your needs. This includes media monitoring, contact management, press release distribution, analytics and more. A demo or free trial can help you review the user interface and functionality of the software.

5. Integration and compatibility

Consider how well the PR software can integrate with the other tools and platforms in your organisation. Seamless integration with CRM systems, social media platforms and other communication tools can increase efficiency

6. Usability

Usability is a crucial factor. The software should be easy to learn and use to save time and resources. Training materials and customer support are also important

7. Support and training

Check what kind of customer support the provider offers. Are training courses or training materials available? Reliable support is crucial if problems occur or questions arise.

8. Privacy and security

Since PR software contains sensitive data such as contacts and communications, privacy and security is paramount. Ensure that the software has robust security measures implemented and complies with data protection guidelines.

9. Flexibility and scalability

Your PR needs may change over time. Choose software that is flexible and can be easily adapted to meet your growing needs.

10. Test before you buy

Before you decide on a contract, use trial versions or free trial periods to try out the software in your real working environment. This will allow you to ensure that the software meets your expectations.

Choosing the right PR software takes time and research, but it is well worth the investment. With well-chosen software, you can optimise your PR work, increase efficiency and measure the success of your campaigns. Take the time to make the right decision and PR software will become a valuable tool in your communication strategy.

Like (0)
Comment

How to recognise fake providers on the internet

10/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Digitalisation has fundamentally changed shopping and the service provider landscape. While the internet offers a wealth of opportunities, it also poses risks in the form of fake providers targeting unsuspecting consumers. In this article, you will learn how to spot fake providers and protect yourself from fraudulent schemes.

1. Check the website address (URL):

The URL of a website can already provide the first clues to its legitimacy. Look out for spelling mistakes or unusual deviations from known domain names. Fake providers often use slightly altered or similar domain names to cause confusion.

2. Research the provider:

Use search engines to find information about the provider. Reputable companies usually have an online presence and are listed in business directories or on social media. If any online trace is missing or there is little information, you should be cautious.

3. Check contact information:

A reliable contact information is a must. Check the contact details provided, such as phone number and address. Missing or incomplete contact information is an alarm signal.

4. Look for customer ratings and reviews:

Search for independent customer ratings and reviews of the provider. Platforms such as Google Reviews, Trustpilot or Yelp can offer helpful insights. However, be sceptical here too, as fake reviews can go both ways.

5. Pay attention to payment methods:

Serious providers often offer established and trustworthy payment methods. Be wary if you are offered only unusual or untraceable payment options.

6. Distrust unrealistic offers:

If an offer seems too good to be true, it may be just that. Fake sellers often lure you in with extremely low prices or unrealistic promises. Remain sceptical and research thoroughly before engaging with such offers.

7. Pay attention to grammar and writing style:

Look out for spelling mistakes and unusual wording on the website or in emails. Serious companies value professional communication.

8. Use secure connections:

When you shop online, make sure the website uses a secure connection. You can tell by "https://" in the URL and a lock icon in the browser address bar.

Conclusion: Caution is the key

The internet offers many advantages, but also some risks. To protect yourself from fake providers, caution and thorough research is crucial. If something seems too good to be true, it often is not. Trust your instincts and use the tips above to spot fake sellers and protect yourself from potential scams. Your wealth and security are at stake, so be vigilant.

Like (0)
Comment

Jobs in marketing - Tips on finding a job and choosing the right employer

10/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The marketing industry offers a variety of exciting career opportunities, from content marketing to market research. If you're looking to dive into the world of marketing or advance your career, here are some valuable tips for finding a job and choosing the right employer.

1. Be clear about your goals and interests:

Before you embark on your job search, be clear about what aspects of marketing interest you most and what your career goals are. This could include working in digital marketing, product management, market research or advertising. The clearer your goals are, the easier it will be to choose the right job opportunities.

2. Update your profile:

Your CV and LinkedIn profile are your business card. Make sure they are up to date and highlight your relevant skills and experience. Think of them as your personal brand and showcase what makes you valuable to potential employers.

3. Research employers:

Take time to research potential employers. Find out more about their company culture, values and way of working. Consider whether they match your career goals and values. Online reviews and conversations with current or former employees can provide valuable insights.

4. Use networks:

Contacts in the marketing industry are valuable. Build your professional network by attending industry events, conferences and online networking. Personal connections can help you not only in your job search but also in your career development.

5. Practical experience:

Practical experience is crucial. If you are new to marketing, consider internships, freelance work or projects to develop your skills and build your portfolio. Even if you already have experience, hands-on projects can increase your chances of getting hired.

6. Tailor your applications:

Each application should be adapted to the specific requirements of the job. In your cover letter and CV, emphasise how your skills and experience match the advertised position. Be specific and show how you can add value to the company:

7. Interview preparation:

Prepare for interviews by deepening your knowledge of the company and the position. Think about possible questions and practise your answers. Show your enthusiasm for the job and the industry.

8. Ask for feedback:

If you receive rejections, ask for constructive feedback. This can help you improve your application strategy and identify areas that you need to develop further.

Summary: Find your dream job in marketing

Job hunting in marketing can be an exciting journey that gives you the opportunity to use your passion and talent for creative and strategic work. Use these tips to find the right job opportunities and select the ideal employer for your career ambitions. With the right preparation and determination, you can make your dream job in marketing a reality.

Like (0)
Comment

What is an agency ranking?

10/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

An agency ranking is a list of companies or agencies that are evaluated and ranked in a specific industry or area. These rankings are often created to measure and compare the performance, quality or reputation of companies in relation to certain criteria. When it comes to the PR industry, an agency ranking can be used to identify the best public relations agencies based on various evaluation factors.

Typical criteria that are taken into account in an agency ranking can be:

Customer Reviews: The opinions and reviews of customers who have used the agency's services can be an important factor. Positive feedback and recommendations from clients can help position an agency in the rankings.

Innovation and Creativity: An agency's ability to develop innovative approaches and creative ideas in PR work can be assessed.

Industry knowledge: An agency's expertise in certain industries or niches can be an important evaluation factor.

Project Achievements: The effectiveness of PR campaigns and projects undertaken by the agency is often evaluated.

Sustainability and social commitment: Agencies that are committed to sustainability and social responsibility can be rated positively.

Agency rankings are useful for companies looking for service providers in a specific industry as they provide an overview of the best options. They can also be used by agencies themselves to compare their performance with competitors and identify opportunities for improvement. However, it is important to note that agency rankings are based on the selected criteria and evaluation methods and therefore may vary depending on the source.

Like (0)
Comment

Agency Ranking 2023: These are the best PR agencies in Germany

10/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The PR industry in Germany is more vibrant than ever, and the demand for highly qualified agencies to help companies develop and implement communication strategies is constantly growing. Which agencies did outstanding work in 2023? In this article, we present the 2023 agency ranking and showcase the best PR agencies in Germany.

The selection criteria:

The 2023 Agency Ranking is based on a careful analysis of various criteria, including:

Customer reviews: Client satisfaction is a decisive factor. Agencies with positive reviews and recommendations were given preference.

Creativity and innovation: Agencies that developed and implemented innovative approaches to PR and communications were given special consideration.

Industry expertise: Specialised agencies that had deep insights into specific industries received recognition for their expertise.

Project success: The effectiveness of PR campaigns and projects implemented by agencies was evaluated.

Sustainability and social commitment: Agencies that were committed to sustainability and social responsibility were rated positively.

The best PR agencies in Germany 2023:

1st [Agency A]: With an impressive client list and outstanding creativity, [Agency A] took the top position in the 2023 Agency Ranking. They excelled in innovative campaigns and top-notch client satisfaction.

2. [Agency B]: [Agency B] has established itself as one of the leading PR agencies in Germany. Their industry knowledge and ability to develop tailor-made PR strategies impressed clients and experts alike.

3. [Agency C]: [Agency C] put in a strong performance this year, especially in the areas of digital PR and social media. Their project successes and creativity were highly praised.

4. [Agency D]: [Agency D] was committed to sustainability and community engagement, which made them an outstanding choice for companies with CSR interests. Their expertise in the field of sustainability communication was particularly highlighted.

5. [Agency E]: [Agency E] impressed with their ability to continuously adapt to new trends and technologies. Their campaigns were not only creative, but also highly effective.

Outlook for the future:

The best PR agencies in Germany 2023 have shown that they are able to meet the changing demands of the PR industry and develop innovative approaches. As the communications landscape evolves, these agencies will undoubtedly play a key role in how companies connect with their target audience and communicate successfully.

Selecting the right PR agency is critical to the success of a PR campaign or communications strategy. When choosing, companies should carefully consider which agency best suits their needs, be it in terms of industry expertise, creativity or commitment to sustainability. With Germany's Best PR Agencies 2023, they have a wide range of talented partners to choose from to help them achieve their PR goals.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: