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What is a press kit?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press kit is a document that provides journalists and other media representatives with information about a company, person or product. It usually contains a summary of the company and its services, articles, photos, logos, contact information and other materials that help media representatives facilitate their coverage.
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What are press contacts?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press contacts are contacts with people and media that you as a company or organization can get in touch with to report on your brand, products or services. This can take the form of press releases, interviews, articles, blog posts and other forms of coverage. Press contacts help companies promote their brand and products in relevant media and to potential customers.
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What is editorial content?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Editorial content is content written by an editor or editorial team to serve a specific purpose. This content can be in the form of articles, press releases, blogposts, videos, podcasts, or other forms of digital media. It is often informative and/or entertaining, allowing readers to learn about topics and be entertained. Editorial content is often written by professional writers and is used to reach an audience that feels engaged by continuous, high-quality content.elle content?
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What is press relations?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press relations is a form of public relations that focuses on publishing information and news in the media. It is a quick, effective way to reach a large number of people and is often used as part of a larger campaign. Press relations includes, but is not limited to, the publication of articles, press releases, interviews, news stories, photos, and videos.
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What are paid articles?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Paid Articles are articles that are paid for by a publisher, website, or company to write about a specific topic. These articles are usually used to promote a specific product, advertise a specific company, or promote a specific brand. It can also be used to drive traffic to a specific website.
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