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In the first part we have discussed the paid measures in the online marketing area.
Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.
Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.
1. Web design and development:
Students and graduates can use their web design and development skills to start their own businesses. They can develop and design websites for businesses, offer software and app development, and provide web hosting services.
2. Graphic design:
Graphic design is another area where students and graduates can use their skills. They can offer everything from logo design and branding to creating flyers and ads.
3. Online tutoring:
Students and graduates can use their knowledge and skills to tutor online. They can offer tutorials to high school, college students or adults to help them become better at specific subjects.
4. social media marketing:
Students and graduates can use their social media marketing skills to help businesses market their products and services. They can create and manage campaigns across various social media platforms to increase reach and engagement for the brand.
5. Online consulting:
Students and graduates can use their knowledge and skills to help businesses develop strategies and solutions. For example, they can advise their clients on developing marketing strategies, business strategies, financial strategies, and more.
6. Content creation:
Students and graduates can use their content creation skills to help businesses create content. For example, they can create blog posts, articles, videos, images, and other content that is relevant to the brand.
7. Online commerce:
Students and graduates can use their online commerce skills to start their own business. They can sell products on their own website or marketplace such as Amazon to make a profit.8. Consulting for start-ups:
Students and graduates can use their knowledge and skills to help start-ups develop and implement business ideas. They can advise start-ups on creating business models, marketing strategies and more.Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.
To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.
Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.
A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.
At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.
For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.