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News / Blog: #analyze

Google Ads for B2B providers: What to consider?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your target audience: Before you start creating Google Ads, you need to define your target audience precisely. Identify which customers you want to reach with your product or service and set relevant keywords.

2. Create crisp ads: To reach your target audience, you need to create engaging and meaningful ads. Tailor your copy to your target audience's interest and use keywords that will make your ads rank better.

3. Optimize AdWords campaign: Set up a campaign in AdWords and optimize it regularly. Adjust your keywords, budgets and target groups and analyze the results to improve your ads.

4. Take advantage of other advertising opportunities: Google Ads offer display and video ads in addition to search ads that you can use for your B2B campaign. Also, use other platforms like LinkedIn to reach your target audience.

5. Measure the results: Measure the results of your campaign to determine if it is successful. Track the leads, clicks, sales, and conversions attributed to your ads to determine which ads are successful and where there is room for improvement.

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Significantly increase the conversion rate with these simple measures

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your website is easy to navigate and user-friendly.

2. Integrate a unique call-to-action element on every page.

3. Create personalized content based on the interests and needs of your target audience.

4. Add a live chat window to help your visitors with questions and problems.

5. Create clear and compelling product descriptions.

6. Use conversion tracking tools to monitor and analyze the performance of your campaigns.

7. Make sure your website is optimized for mobile devices.

8. Add a social proof feature for your products and services.

9. Offer an attractive discount or reward system.

10. Create a secure and trustworthy payment system.

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Principle 10x - long-term success with content marketing

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a content marketing strategy: define your goals and choose the topics you want to address.

2. Develop a plan: determine how and when you will create, distribute, and promote your content.

3. Create high-quality content: Make sure your content is relevant and engaging to your target audience.

4. Publish regularly: Plan a set schedule for publishing your content marketing content.

5. Distribute your content: use different channels to distribute your content.

6. Build relationships: Get acquainted with other brands and writers in your field and build a network.

7. Follow the principles of SEO: use relevant keywords and optimize your content so that it is better found in search engines.

8. Segment your audience: select relevant audiences and target your messages accordingly.

9. Measure your successes: track the performance of your content marketing campaigns to see what's working and what's not.

10. Analyze and optimize your campaigns: Look at the results of your campaigns and adjust your strategy accordingly.

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Content-Bot - Artificial Intelligence and the text creation for websites and videos

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence is an important tool for creating text for websites and videos. With the help of AI-based solutions, it is possible to automatically generate text content that suits the purpose at hand. Artificial intelligence can also be used to perform optimization of text content for search engines by identifying the relevant keywords and adjusting the texts accordingly. AI-based tools can also be used to analyze videos and optimize the insertions to improve viewability. Artificial intelligence can also be used to automatically cut and edit videos, as well as facilitate post-editing. Artificial intelligence can thus help make websites and videos more effective and successful.
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SEO search engine optimization - How to optimize your website or online store properly for more traffic

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a search engine optimized website: Use a search engine optimization tool to analyze and optimize your website. Create a user-friendly navigation, use relevant keywords, optimize your website page load times and use metatags.

2. Publish relevant content: create high-quality, relevant and unique content for your website that will help it to be noticed by search engines. Publish new content regularly and use the right keywords to better position your website.

3. Create a backlink strategy: link your website to other relevant websites to improve your SEO. Use targeted keywords that match your content to make your website visible to search engines.

4. Create a social media strategy: create a strong social media presence to drive more traffic to your website. Post relevant and interesting content regularly and build a strong network to attract more people to your website.

5. Use professional SEO marketing: use professional SEO marketing tools to better position your website, research keywords and drive more traffic to your website.

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