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Make better decisions with statistics & data science driven by data

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Data science and statistics offer companies the opportunity to make data-driven decisions. By processing large amounts of data and extracting relevant information from it, companies can gain important insights for their decision-making.

By developing algorithms and models, companies can adapt their actions and strategies to improve their outcomes. With Data Science, companies can not only better understand their existing data, but also identify patterns that can help them make better decisions.

Data Science can also be used to gain new insights into customer interactions, which can give companies a competitive advantage. In addition, applying Data Science can also help improve a company's profitability by reducing costs and increasing efficiency.

Statistics helps companies draw important insights from the data they have. By using hypothesis testing, regression analysis, and other analytical methods, companies can gain important insights and make better decisions.

Data science and statistics can help companies gain new insights and make better decisions. Companies that use these techniques will be able to adapt more quickly to changing market conditions and thus improve their results.

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What is a conversion?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A conversion is an action that motivates a visitor to a website, blog, or other digital property to become a customer or take some other desired action. It can be a purchase, sign-up, or other call-to-action. Conversion optimization refers to the analysis of specific actions to increase a company's success rate.
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What are common problems with customer acquisition?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Inadequate target group analysis: most companies have difficulty in correctly identifying their target group. As a result, they do not know how to address their customers.

2. Unclear advertising message: if companies cannot define very clearly what advertising message they want to convey, it becomes difficult to connect with potential customers.

3. Insufficient reach: if companies are not able to send their advertising to the widest possible audience, they will attract fewer customers.

4. Insufficient budget: if companies do not have the necessary funds for advertising activities, customer acquisition will be more difficult.

5. Lack of advertising friendliness: if companies are not able to respond to the needs and expectations of their target group, they are likely to be less successful.

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What are common problems in sales?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

- Poor communication between sales and customers

- Poorly trained sales staff

- No effective use of CRM software

- Too high fixed costs

- High customer churn

- Weak pricing

- No clear target group analysis

- Inadequate customer knowledge

- Failure to understand the market

- Failing strategic planning

- Inadequate negotiation skills

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What are common problems with data analysis?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Incomplete or inaccurate data: Incomplete or inaccurate data can lead to poor results.

2. Unclear goals: To successfully analyze data, one must have clear goals and expectations.

3. Insufficient data collection: if the data is not collected properly, the analysis may be biased.

4. Insufficient resources: successful data analysis sometimes requires a lot of resources, such as hardware and software.

5. Missing or inconsistent metadata: Metadata is important to assess the quality of data.

6. Insufficient knowledge: A lack of expertise and experience can lead to poor results.

7. Data integrity issues: If data is not properly validated, it can lead to erroneous results.

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