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The Pareto Principle in Customer Acquisition - How to Win More Customers with Simple Means

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Pareto principle is an important tool for customer acquisition. It enables companies to identify those customers who bring the greatest benefit. By applying the Pareto Principle correctly, companies can acquire more customers while using their resources more efficiently.

The term Pareto principle was named after the Italian economist Vilfredo Pareto. Pareto noted that 80% of a country's income is allocated to 20% of the population. On this basis, Pareto established the Pareto Principle.

The Pareto principle states that 80% of the result is achieved by 20% of the activity. In customer acquisition, this means that companies generate 80% of revenue from the 20% of their best customers. Therefore, it is important that companies identify and target these 20%.

An easy way to apply the Pareto principle in customer acquisition is to analyze customer data. With the help of data analysis, companies can find out which customers generate the most sales. These customers can then be targeted and given preferential treatment.

Companies can also apply the Pareto principle to identify their customer segment. By segmenting customers according to various criteria such as age, income, occupation and interests, they can find out which type of customer generates the most sales. This group can then be selected as the target group for customer acquisition.

The Pareto principle can also be used to select the right advertising and communication channels. Companies can collect data on those channels that generate the most sales and then focus on using those channels.

The Pareto principle is a useful tool to help companies acquire customers. It helps companies identify those customers that bring in the most revenue and allows them to use their resources more efficiently. With the help of the Pareto principle, companies can acquire more customers and increase their sales.

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PR consulting in Hamburg, Berlin, Munich - This is what you can expect

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a PR consultancy in Hamburg, Berlin or Munich, you can expect professional advice and support on all aspects of public relations. Here are some of the services and benefits you can expect from a PR consultancy:

Strategy development: the PR consultancy will help you develop a customized PR strategy tailored to the specific needs of your company and target audience.

Media relations: PR consulting will help you plan and execute successful media relations, including contacting journalists and placing articles in the media.

Crisis management: PR consulting will assist you in crisis prevention and management to ensure that you respond appropriately in difficult situations and protect your company's reputation.

Social media marketing: PR consulting can help you build and optimize your social media presence to gain greater reach and engagement from your target audience.

Event management: PR consulting can help you plan and execute events such as press conferences, product launches and other events.

Content creation: PR consulting can help you create content for various media formats such as press releases, blogposts and newsletters.

Monitoring and analysis: PR consulting will help you monitor and analyze your PR activities to ensure you are meeting your goals and adjust your PR strategy when necessary.

In summary, you can expect comprehensive advice and support in all areas of public relations from a PR consultancy in Hamburg, Berlin or Munich to improve your company's visibility and reputation and effectively address your target audience.

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What are typical mistakes when setting up an online store?

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some typical mistakes made when setting up an online store:

Unclear objectives: an online store should have clear objectives, such as sales, customer loyalty, brand awareness or customer acquisition. If the goals are not clearly defined, it can be difficult to measure the success of the online store.

Lack of market analysis: it is important to conduct a thorough market analysis to understand the needs and wants of the target audience. Without this information, it can be difficult to properly adjust the online store's offer, price and marketing strategy.

Poor user experience: the online store should be user-friendly, offering clear navigation and ease of use. Poor user experience may cause customers to leave the online store without buying anything.

Insufficient product information: Customers want detailed information about the products they buy. If the product information in the online store is insufficient or unclear, customers may decide to buy elsewhere.

Lack of search engine optimization: Effective search engine optimization is crucial to make the online store visible in search results. If the online store does not rank well in search results, potential customers will not be able to find the online store.

Unclear payment options: The online store should offer clear and secure payment options. If the payment options are not clear or inadequate, it may deter customers and make them buy elsewhere.

Inadequate customer service: customer service is an important part of the online store and can make the difference between satisfied and dissatisfied customers. If customer service is inadequate or not easily accessible, it can deter customers and cause them to buy elsewhere.

There are many more mistakes that can be made when setting up an online store. Thorough planning and analysis, as well as collaboration with experienced e-commerce experts, can help avoid these mistakes and make the online store successful.

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Why you can't get around Python

03/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Python is one of the most widely used programming languages in the world and is popular with developers and businesses alike. Here are some reasons why you can't avoid Python:

Simple syntax

Python has a simple, easy-to-understand syntax that makes it easy to learn, even for beginners. The clear syntax also makes it easier to read and understand code, which makes it easier to collaborate with other developers.

Wide range of applications

Python can be used in many areas, including web development, data analysis, artificial intelligence, machine learning, and many more. This versatility makes Python one of the most important programming languages in the world today.

Diverse libraries and frameworks

Python has a large number of libraries and frameworks that make it easy for developers to create complex projects quickly and efficiently. Libraries like NumPy and Pandas are essential in data analysis and machine learning.

Large developer community

Python has a large and active developer community that is constantly developing new libraries, frameworks, and tools and making them available to the community. This community promotes the exchange of ideas and knowledge and contributes to the continuous improvement of Python.

Companies rely on Python

Python is used by many large companies such as Google, Amazon, Netflix, and IBM. These companies use Python in a variety of areas, from data analysis to web application development. When large companies use Python, it is a sign that it has a strong future.

Conclusion:

Python is a powerful and versatile programming language that is used in many fields. With a simple syntax, a large number of libraries and frameworks, a large developer community, and a wide range of uses, Python is a programming language you can't go around.

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What is meant by evaluation?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Evaluation is a process of systematically and methodically assessing the effectiveness, efficiency and sustainability of projects, programs, measures or strategies. The aim of evaluation is to gain knowledge about whether the objectives have been achieved, whether the measures have been successful and whether they have produced the desired benefits. The results of evaluation can help inform decisions, improve processes and actions, and initiate change.

Evaluation involves several steps, including formulating evaluation questions, establishing criteria and indicators, selecting methods for data collection and analysis, conducting fieldwork, analyzing data, reporting, and disseminating results. Both quantitative and qualitative methods are used to obtain comprehensive findings.

There are different types of evaluations, such as process evaluations, outcome evaluations, impact and sustainability evaluations, and meta-evaluations. The choice of the type of evaluation depends on the objective and the questions to be answered.

Overall, evaluation is an important part of project management and contributes to the continuous improvement of measures and programs.

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