Share:

News / Blog: #agenturen

What is an external service provider?

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

An external service provider is a company or person that provides services for another organization or individual, but is not firmly integrated into its internal organizational structure. External service providers are often referred to as "outsourcing partners." They provide specialized skills, resources, or services that are needed by the organization or individual using their services.

Here are some examples of external service providers:

IT service providers:

These companies provide IT support, software development, network maintenance, and other IT services to businesses.

Staffing agencies: these agencies help businesses recruit and hire qualified personnel.

Accounting and tax service providers: these provide accounting, tax, and financial advisory services to businesses and individuals.

Advertising and marketing agencies: these agencies develop and implement marketing campaigns, advertising efforts, and strategic marketing plans for clients.

Facility management firms: These companies provide building and facility management and maintenance services.

Using external service providers can help organizations reduce costs, focus on their core competencies, and access specialized expertise they may not have internally. However, working with external service providers typically requires clear contracts, service level agreements (SLAs), and careful monitoring to ensure that the services provided meet requirements and expectations.

Like (0)
Comment

More content and substance: How to create high-quality content for your website and social media channels quickly, easily and cheaply

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The digital landscape has changed dramatically in recent years, and high-quality content has become a critical element in building and sustaining online presence. Whether for corporate websites or social media channels, content is the fuel that drives online marketing. But how can you create high-quality content quickly, easily and cost-effectively?

1. The Art of Planning

The first step toward high-quality content is thoughtful planning. Set clear goals: What do you want to achieve with your content? Who is your target audience? What message do you want to convey? A well-thought-out strategy will not only help you stay focused, but also produce imaginative and relevant content.

2. Leverage existing resources

Often, valuable resources that could serve as content already lie dormant in the depths of your company or organization. Employee expertise, internal training, case studies or even customer feedback can serve as a source of inspiration. By reusing existing information, you not only save time, but also rely on authentic and credible content.

3. Variety of formats

Your content doesn't always have to consist of pure text. Use different formats to get your message across. Infographics, videos, podcasts, interactive graphics, or even live streams can engage your audience in a variety of ways. Tools and platforms such as Canva, Adobe Spark, and even smartphone apps allow you to create engaging visual content without the need to hire expensive design agencies.

4. Incorporate user-generated content

Your customers and followers can be a rich source of content. Go for user-generated content by sharing customer reviews, pictures of users or their testimonials. Not only does this engage with your community, but it also creates an authentic connection with your customers.

5. Use outsourcing and freelancers

If your resources are limited, don't be afraid to enlist outside help. Freelancers and content writers can deliver high-quality custom content without you having to hire an entire team. Platforms like Upwork or Freelancer allow you to find the right expert for your needs.

6. Curate and share content

Content creation doesn't always mean starting from scratch. The art of curation, collecting and sharing relevant content from other sources, can be just as valuable. Share articles, news or opinion from your industry and add your own value by contextualizing and commenting.

7. Continuity and Consistency

High-quality content is not a one-time project, but a continuous process. Make sure you produce and share new content regularly. Consistency is key to engaging your audience and building a loyal following

In today's digital era, high-quality content is the glue that connects brands and organizations with their audiences. By taking these tips to heart - from strategic planning to consistent execution - you can create high-quality content that strengthens your online presence without blowing your budget.

Like (0)
Comment

Distribute press releases & news up-to-date, effectively and with high reach

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, the effective dissemination of press releases and breaking news is critical to achieving the desired reach and attention. Companies, organisations and individuals are looking for innovative ways to get their messages out to a wide audience. Below, you will learn how to distribute press releases and news with high reach.

The importance of press releases and news distribution

Press releases are a valuable tool to share relevant information about companies, products, events or developments. They make it possible to attract the attention of the media, potential customers and stakeholders. However, even the best press releases only reach their full potential if they are disseminated effectively.

Key strategies for the dissemination of press releases and news

Use online press portals: There are numerous online press portals where you can publish your press releases. These platforms often have a wide readership and are an easy way to get your news out.

Social media: The power of social media should not be underestimated. Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

In today's digital era, the effective dissemination of press releases and breaking news is critical to achieving the desired reach and attention. Companies, organisations and individuals are looking for innovative ways to get their messages out to a wide audience. Below, you will learn how to distribute press releases and news with high reach.

The importance of press releases and news distribution

Press releases are a valuable tool to share relevant information about companies, products, events or developments. They make it possible to attract the attention of the media, potential customers and stakeholders. However, even the best press releases only reach their full potential if they are disseminated effectively.

Key strategies for the dissemination of press releases and news

Use online press portals: There are numerous online press portals where you can publish your press releases. These platforms often have a wide readership and are an easy way to get your news out.

Social media: The power of social media should not be underestimated. Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Use email distribution lists: Create a list of contacts, including journalists, bloggers and stakeholders, and send them your press releases directly. Make sure your emails are concise, informative and engaging.

Search Engine Optimisation (SEO): Use relevant keywords and phrases in your press releases to ensure they are highly visible in search results. This increases the likelihood that your news will be found by prospects.

Include multimedia: Add images, videos or infographics to your press releases to increase interest. Multimedia content is shared more often and gets more attention.

Services for maximum reach

There are also services and platforms that specialise in press release distribution. These companies can distribute your news to a wide range of media, news agencies and online platforms to maximise the reach of your press releases. They often offer customised packages that take into account your goals and budget.

The importance of timing and timeliness

In addition to choosing the right distribution channels, it is crucial to carefully plan the timing of your press releases. Up-to-date news often has a higher news value and is more likely to be picked up. Make sure your releases are published on time to stay relevant.

Conclusion

Disseminating press releases and breaking news with high reach requires a strategic approach and the use of multiple channels. In today's digital world, there are many ways to get your messages out to a wide audience. By using the strategies and services mentioned above and always keeping an eye on timeliness, you can ensure that your news gets the maximum attention.

Like (0)
Comment

How expensive is a professional online store?

09/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The cost of creating a professional online store can vary greatly depending on a number of factors, including the size of the store, the features desired, the e-commerce system chosen, the design, and the integration of payment gateways. Here are some of the factors that can affect the cost:

E-commerce platform:

The choice of e-commerce platform affects the cost. Popular platforms include Shopify, WooCommerce (for WordPress), Magento, BigCommerce, Wix eCommerce, etc. Some platforms are free, while others charge monthly fees.

Design and user experience: having a professional design that improves the user experience is important. Costs can vary depending on the custom design and number of pages needed.

Features: The features you need in your online store, such as product catalogs, shopping carts, checkout process, customer accounts, product reviews, discounts, inventory management, etc., will affect the cost.

Payment gateways: integrating payment gateways for secure online payments may require additional costs.

Shipping and delivery options: Implementing shipping options, shipping cost calculations, and integrations with shipping service providers may impact costs.

Security and Compliance: The security of your customer and payment data is critical. Implementing SSL certificates and other security measures can add costs.

Mobile Responsiveness: responsive design that looks and works well on a variety of devices is important. Adapting the website for mobile devices can impact costs.

SEO and Marketing: If you want SEO optimization, online marketing, and integration with social media platforms, there may be additional costs.

Maintenance and updating: regular maintenance, updates and technical support may incur ongoing costs.

Hosting and Domain: The cost of web hosting and domain registration should also be considered.

The price range for creating a professional online store can range from a few hundred euros to several thousand euros. It is advisable to get quotes from different e-commerce developers or agencies and clearly define what features and requirements you have. Remember that the quality of the online store can have a great impact on the customer experience and the success of your e-commerce business.

Like (0)
Comment

How much does a professional company website cost?

09/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The cost of a professional company website can vary greatly depending on several factors, including the type of website, scope, features, and the provider you choose. Here are some of the factors that can affect the cost:

Website type: the type of website will affect the cost. A simple informational website is usually less expensive than an e-commerce website with complex features.

Design and development:

The cost of website design and development depends on the complexity of the design, number of pages, ease of use, and integration of features.

Features and integrations: If you need special features such as contact forms, online booking systems, e-commerce platforms, or user accounts, the cost may increase.

Responsive design: design that adapts to different screen sizes and devices (responsive design) is essential today. This can increase costs.

Content Management System (CMS): the choice of CMS, e.g. WordPress, Joomla, Drupal, can affect the cost.

Graphics and Multimedia: If your website contains a lot of high quality images, videos or interactive elements, the cost may increase.

E-commerce system (e.g. WordPress, Joomla, Drupal).

E-commerce features: A website with e-commerce features requires secure payment processing, product catalogs, shopping carts, etc., which can increase costs.

SEO (Search Engine Optimization): If you want your website to rank well in search engine results, SEO services may incur additional costs.

Maintenance and updating: ongoing costs for updating content, security patches, and technical support should also be considered.

Web hosting and domain: The cost of hosting and domain registration is a regular expense that will be incurred over the long term.

The price range for a professional company website can range from a few hundred euros to several thousand euros. It is advisable to get quotes from different web designers or agencies and clearly define your requirements in advance. Remember that a high-quality website is often a worthwhile investment, as it can enhance your corporate image and appeal to potential customers.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: