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The best press release is useless if it is not disseminated

01/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best press release is useless if it is not distributed. Therefore, it is important that you send it to a wide audience. To do this, you can send the press release to daily newspapers, online media, news agencies, and radio and television stations. You can also create a press kit that includes the press release and other information about your company, service or product. You can send this folder to journalists and bloggers to attract attention. To increase the visibility of your press release, you can also publish it on your website, social networks and other press services.
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Win new customers with media presence - How to make it in the media

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a convincing concept.

Develop a concept that will capture the attention of your target audience. Research what topics your target audience is most interested in and focus on those. Make sure your concept is carefully considered and thought out.

2. Build your networks.

Use social networks to promote your business and build a network of contacts. Rely on blogs, forums and other platforms where you can showcase your brand.

3. Use press releases.

Create regular press releases to share successes and news. Post the releases on your website and send them to press agencies and journalists.

4. Create exciting content.

Create exciting content that will interest your target audience and raise awareness of your company. Post articles, videos, podcasts and other content on your website.

5. Promote your business.

Use paid advertising campaigns to promote your business. Invest in search engine advertising, display advertising, social media advertising, and other forms of advertising.

6. Have a presence at events.

Share at events, trade shows and conferences to showcase your business and strengthen your brand. Talk to journalists and contact new potential customers.

7. Have a strong online presence.

Create a strong online presence by using websites, blogs, social media channels and other platforms. Optimize your website for search engines to attract more visitors.

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The Media & PR Database 2024 - The Booster for Your Press Work

12/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The Media & PR Database 2024 offers you a unique platform to optimize your press relations. With our database you can present your company, your brand or your products effectively and successfully. We offer you a comprehensive database with a wealth of information on media, editorial offices, agencies and other relevant players in the PR industry. Thanks to our clear user interface, you can quickly and easily retrieve, edit and save the information you need. Our database also provides you with regular information on current trends and developments in the PR industry. This means you are always up to date and can optimize your press work. With the Media & PR Database 2023, you are ideally equipped for successful and innovative press relations!
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Send press release immediately without waiting time

11/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In an era where information spreads at lightning speed and news cycles are shorter than ever, time is of the essence. Companies and organizations must be able to disseminate crucial news immediately to stay relevant and reach their target audiences. But how can they ensure that their press releases reach the public without delay?

A groundbreaking solution to this problem has emerged in recent years: the instant distribution of press releases without waiting time. This new approach has revolutionized how companies publish news, offering numerous advantages.

Instant Dissemination for Real-time News

Traditionally, press releases were sent through press agencies, email distribution lists, and other channels. This process could take hours or even days for the information to reach the media and the target audience. However, such delays are unacceptable in today's digital world.

Instant distribution of press releases allows companies and organizations to spread real-time news without delay. This is particularly crucial in crisis situations, for important announcements, or in fast-paced industries such as technology or finance.

Direct Access to Media and Audiences

One of the biggest challenges in releasing press releases is ensuring they reach the right recipients. With instant distribution, companies can directly contact journalists, editors, and other media decision-makers to ensure their news is heard.

Furthermore, social media platforms and online press portals facilitate the rapid dissemination of press releases to a broad audience. This provides the opportunity to maximize reach and deliver news directly to readers without relying on intermediaries.

Easy Management and Analysis

The technology behind instant press release distribution also enables efficient management and analysis of news. Companies can track the success of their press releases in real time by monitoring metrics such as open rate, click-through rate, and media coverage. This allows them to continuously optimize their communication strategy.

The Future of News Delivery

Instant press release distribution without waiting time is undoubtedly the future of news delivery. It provides companies and organizations with the ability to disseminate their news in real-time, specifically reach the right recipients, and track the success of their efforts.

In a time where information is critical, this innovative approach can offer a crucial competitive advantage. Therefore, companies should consider sending their press releases immediately to stay relevant in today's fast-paced media landscape.

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Why PR agencies will (not) be able to help you out

11/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
PR agencies can help companies find the right communication to their target audience and improve their brand. This can be achieved by providing strategic advice, quality content and media relations. However, PR agencies can't help if companies don't have a clear understanding of the audience they want to target, or if they don't have a clear plan for how they want to achieve their goals. Therefore, it is important that companies have a strong understanding of their brand and their target audience before approaching a PR agency.
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