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PR agencies and press offices in Berlin, Hamburg, Munich, Cologne, etc. - The complete list

Are you looking for a competent PR agency to handle your press relations or public relations for you? Whether in Berlin, Hamburg, Munich, Cologne, Düsseldorf or other cities: We know them all. Request the access to our PR agency directory today.

Writing and Publishing a Press Release - A How-To Guide

Step 1: Choose a topic for your press release.

Before you start writing your press release, you must first choose a topic. Choose a topic that is interesting and that is tailored to your target audience. Think about what information you want to share with your audience, focusing on an important event, new product or service you offer.

Step 2: Research and write your press release.

Once you've chosen a topic for your press release, it's time to start your research. Gather as much relevant information as you can and make sure your facts are accurate. Then, create a draft of your press release and write it. When doing so, make sure your press release is short, concise and informative. Don't use technical terms and word your press release in plain, easy-to-understand English.

Step 3: Add a photo or video.

Photos and videos are a great way to illustrate your press release and reach your target audience. Add a photo or video to your press release if needed to make it more interesting and meaningful.

Step 4: Publish your press release.

Once your press release is complete, it's time to publish it. There are several ways you can publish your press release. You can send it to news outlets and other media, you can post it on your website or other websites, or you can share it on social media.

PR software vs. press portals - what is the difference and which ones are available?

The main difference between PR software and press portals is that PR software is a tool that helps companies, agencies and other organizations optimize and manage their online and offline PR activities. It can help target messages to the right people, manage campaigns, publish and track messages, and create comprehensive reports.

Press portals, on the other hand, are websites specifically designed for press release publishing, where companies, organizations, and other groups can publish and distribute their news. There are many different press portals, some of which offer more features than others, but all of which offer basic functions such as press release publishing, distribution, and tracking.

What does a PR agency do?

A PR agency is a consulting firm that helps companies and organizations communicate with their target audience. PR agencies help clients develop campaigns and strategies to achieve their goals. They can also help with content development, press release creation, and information dissemination. Other services include developing corporate identity programs, assisting with new product launches, devising marketing campaigns, and advising on crisis management and reputation management.

Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices?

There are several ways to publish a press release and distribute it to editors.

1. A direct contact: you can try to establish a contact with an editor or journalist to spread your message.

2. Press agencies: if you publish your news through a press agency, the agencies will send it to many journalists and editorial offices.

3. Online platforms: There are many online platforms where you can publish your press information and send it to editorial offices.

4. Press portals: there are also special press portals where you can upload your press releases and send them to journalists and editorial offices.

5. Social media: you can also publish your press releases via social media channels such as Twitter, LinkedIn or Facebook to distribute them to a wide audience.