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What does a PR agency do?

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A PR agency is a consulting firm that helps companies and organizations communicate with their target audience. PR agencies help clients develop campaigns and strategies to achieve their goals. They can also help with content development, press release creation, and information dissemination. Other services include developing corporate identity programs, assisting with new product launches, devising marketing campaigns, and advising on crisis management and reputation management.
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Issuing press releases and distributing them to editorial offices - How does my message get to the editorial offices?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to publish a press release and distribute it to editors.

1. A direct contact: you can try to establish a contact with an editor or journalist to spread your message.

2. Press agencies: if you publish your news through a press agency, the agencies will send it to many journalists and editorial offices.

3. Online platforms: There are many online platforms where you can publish your press information and send it to editorial offices.

4. Press portals: there are also special press portals where you can upload your press releases and send them to journalists and editorial offices.

5. Social media: you can also publish your press releases via social media channels such as Twitter, LinkedIn or Facebook to distribute them to a wide audience.

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Why you shouldn't start your own agency in 2023 - And what you can do instead

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

2023 is a difficult year to start an agency. Although there are many opportunities, the challenges are too great to try. The economy is tight, and many businesses are struggling to increase revenue. It can be difficult to attract new clients and maintain a steady income. Instead, you can get involved in the industry in other ways, such as:

1. Take online continuing education courses. By learning about the latest developments in the industry, you can build your skills and prepare for a career as an agency owner.

2. Build a network. Network with other professionals in the industry to share their experiences and ideas.

3. Get an internship. Internships are a great way to get direct exposure to an agency's work and get a feel for the industry.

4. Write a blog. This will allow you to share your expertise and ideas and expand your network.

5. Join a professional organization. This will help you make contacts in the industry and expand knowledge of the industry.

By engaging in these methods, you can develop your skills and prepare yourself to start an agency. Once you have made a name for yourself in the industry, it will be easier to start your own agency.

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PR agencies and agencies for communication consulting - we know them all

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

PR agencies and communication consulting agencies are a very heterogeneous group of companies specializing in different areas of communication. Some of them specialize in public relations, while others focus on developing campaigns and advertising concepts. Some agencies may specialize in specific industries, while others offer a wide range of services.

Services offered by a public relations agency or communications consulting agency range from planning press conferences, issuing press releases and creating promotional materials to social media campaigns, online PR and developing strategic communications plans. Many agencies also offer consulting services where they help companies develop their communications strategy and plans.

Some agencies also offer other services, such as market research strategy development, brand management, corporate communications and product strategy development. It is important to note that a PR agency does not have to provide all of these services, but it can help companies achieve their goals.

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How do I get my message into the media?

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several ways to get into the press. One of the easiest is to create a press release (PR) that succinctly states your message and sends it to the right media outlets. You can also try communicating directly with journalists. To do this, you can send an email with your message to the appropriate editor or even post a personal message on social media. If you hire a professional public relations agency, they can do the work for you.

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