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How to get testimonials as a service provider or agency?

06/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a service provider or agency, it's important to get testimonials from satisfied customers to gain the trust of potential clients and strengthen your company's image. Here are some steps you can take to get testimonials from your clients:

Request feedback from your customers:

After completing a project or service, you can ask your customers for feedback by email or phone. Make sure to ask open-ended questions that allow your customers to respond in detail and explain their feedback:

Survey your customers.

Create a survey: create a survey with closed and open-ended questions to get feedback from your customers. You can post this survey on your website or email it to your customers.

Encourage your customers to write testimonials: Directly ask your customers to write a testimonial that you can use on your website or other platforms. You can also give them instructions on how to write the testimonial to make sure it's meaningful.

Use social media platforms: Ask your customers to post a testimonial on your social media channels, and tag your business to make sure it is seen by others.

Use social media to share your testimonial.

Use a review platform: use review platforms such as Google My Business or Trustpilot, where your customers can write a testimonial.

It's important to ask your customers about their experience once the project is complete to ensure the experience is still fresh in their minds. Make sure you showcase the testimonials you receive on your website and other platforms to gain the trust of potential clients.

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What is a press invitation?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press invitation is a formal invitation issued by a company, organization or government agency to journalists and other members of the press to attend a specific event. This may be a press conference, product launch, grand opening, event or other major announcement of interest to the public. The press invitation typically includes information about the date, time, location and topic of the event, as well as the reason for the invitation and contact information for further questions or inquiries. The press invitation is an important way for companies and organizations to gain media attention and coverage.
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What are the most common objections from potential prospects of B2B agency services

04/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several objections from potential prospects of B2B agency services that might hold them back from buying. Here are some examples:

Cost: Price is often a deciding factor in the purchase decision. If the price of services is perceived to be too high, it can cause potential clients to refrain from purchasing them.

Lack of experience: another objection could be that the B2B agency does not have experience in the industry or in the specific services that the potential client needs. If the potential client has concerns about the agency's ability to meet their specific needs, this may make them unwilling to purchase the services.

Inadequate experience: Another objection could be that the B2B agency lacks experience in the industry or in the specific services the potential client needs.

Inadequate expertise: If the B2B agency does not have the necessary expertise or competence to meet the client's specific requirements, this may result in the potential client being unwilling to purchase the services.

Inadequate time: The agency's ability to meet the client's specific requirements may result in the potential client being unwilling to purchase the services.

Time constraints: Potential clients may have concerns about time constraints, especially if they require rapid implementation of services. If the B2B agency is unable to deliver the services within the desired timeframe, this may make the potential client unwilling to purchase the services.

Time Constraints.

Lack of Confidence: A lack of confidence in the B2B agency's ability to deliver the desired results may result in potential clients being unwilling to purchase the services.

Internal Resources.

Internal resources: potential clients may already have internal resources to perform the services they need. In this case, they may have concerns about the need to hire an external agency.

It is important to consider the internal resources.

It is important to address these objections and convince potential clients that B2B agency services will meet their needs and provide value. Effective marketing can help to overcome these objections and convince potential clients that B2B agency services are the right choice.

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How does objection handling go about rebutting these and other objections in a phone call or email?

04/26/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Objection handling is an important step in convincing potential clients that the B2B agency's services add value and meet their needs. Here are some tips on how to rebut objections in a phone call or email:

Listen: Actively listen and make sure you fully understand the objection before responding. Be sure to clearly and concisely repeat the customer's objection to ensure that you have understood it correctly.

Demonstrate understanding: Show understanding of the customer's concerns and confirm that you understand his or her perspective.

Highlight benefits: make sure you clearly communicate the benefits of your services and how they meet the customer's needs. Make sure you also share specific examples or success stories that illustrate the benefits of your services. Make sure you share specific examples or success stories that illustrate the benefits of your services.

Provide answers: provide clear and concise answers to the customer's questions and concerns. If you don't have all the answers immediately, commit to researching them and providing them within a reasonable timeframe.

Provide alternatives: Offer alternatives to meet the customer's needs if your services are not exactly what they are looking for. For example, if you don't offer a service, you can recommend other companies or resources that can better meet his needs.

Build Trust: Build trust by providing clear, concise and honest answers to the customer's concerns. Make sure you meet the customer's expectations and give them a positive impression of your business.

Follow-up: Make sure you follow up after the conversation or email communication to ensure you have fully debunked any concerns the customer may have and to ensure they have the information they need to make an informed decision.

By actively listening, understanding, communicating clearly, and following up, you can convince potential clients that your B2B agency services will meet their needs and add value.

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What is a press service?

04/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press service (also called a press agency) is a company or organization that collects, processes and distributes news and information. Press services work as an intermediary between news sources and the media (such as newspapers, magazines, television, radio, online media, etc.), providing news and background information to journalists.

Press services source and produce news on various topics such as politics, business, culture, sports and other areas. They then publish these news items on their own platforms or distribute them to various media houses. The main purpose of press services is to provide effective and fast information transmission to ensure that relevant news and information reaches the media and audience quickly and reliably.

Some of the best-known press services are the Associated Press (AP), Reuters, Agence France-Presse (AFP) and dpa.

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