News / Blog: #agency

Quick & easy to more leads as a B2B agency or software provider

You have a B2B company and want to generate more leads, more customers and higher sales?

Think about direct marketing! With our Company Database 2022, you can identify relevant potential customers for your company among all 3 million German companies listed in the commercial register.

You can find all information about the Company Database 2022 here.

Find suitable agencies - With our agency directory you get a comprehensive overview

The search for the right agency is often difficult. In the price battle for the best advertising spaces, it is difficult for inexpensive providers to place or appear with your ad among the first ads on the first or second. After all, the cost of a click (PPC: price per click) in Google Ads , formerly known as Google Adwords, can quickly exceed €5 and more.

The first search results or are therefore dominated primarily by providers, which bring high-priced products and services to the woman or man. With given PPC costs, it is a question of the product price or price for an average deal when providing services and the so-called conversion rate, any rate that describes the number of sales -sales - and divided by the number of clicks generated. A cost-covering ad strategy and keyword selection together with constant optimization is necessary to become cost-covering, in the best case profitable.

Therefore, in the interest of better market transparency, it makes sense to include not only those providers listed high up in the list of postential contractors, but also to find agencies and service providers who cannot (yet) afford or do not want to invest a higher share of their revenue in higher click prices.

With our databases, starting with the media & PR database , through the company database to our agency database, we make a contribution to making the market more transparent, creating visibility on for smaller providers and facilitating the choice of the appropriate agency or provider.

For example, you can discover similar providers in your city or region based on keywords and compare them with each other, filter, sort and to be able to put the entries first on a long list, later on a short list.

At the same time, our address databases represent an efficient acquisition tool for companies, agencies and service providers and offer added value in customer acquisition in the B2B sector, more precisely: for directmarketing purposes and for expanding the individual acquisition strategy.

Should I use a PR agency to create press releases or write them myself?

The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.

However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.

We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.

Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.

Programmers urgently sought - Salary 2022 - What you can earn

More and more bootcamps and fast-track courses for programmers in spé are springing up like mushrooms. The demand for qualified and talented programmers, web developers and data engineers on the labor market seems unbroken. This fact is also reflected in the salaries paid. It is not uncommon for graduates, e.g. with a bachelor's degree in computer science, to expect starting salaries beyond 50,000 euros gross per year. With a few years of professional experience, six-figure annual salaries can also be earned, especially in corporate groups, medium-sized companies or large agency groups - quite even without management responsibilities.