News / Blog: #agencies

Tutorial: Running Google Ads for B2B Vendors, Agencies & Service Providers

Placing Google Ads ads for B2B suppliers, agencies, freelancers and service providers. What you must pay attention to

Step 1: Objective and keyword research

Before you start placing ads, be clear about what you want to achieve. Define clear goals, such as increasing the number of visitors to your website, generating leads or increasing sales. Based on these goals, you should conduct your keyword research to identify relevant keywords that you can use in your ads.

Step 2: Create a campaign

To create a Google Ads campaign, you must first sign in to your Google Ads account. Click the "Create Campaign" button and select the goal you want to achieve. You can choose between goals such as "More website hits", "More calls", "More conversions" or "Product and brand awareness".

Step 3: Create ad groups.

After you have created a campaign, you should create ad groups. Each ad group should target a specific keyword or group of keywords. Create ads that align with each keyword to ensure they are relevant to the user's search query.

Step 4: Create ads

Create relevant ads that highlight the benefits of your offer. You should match your ads with the keywords in the ad group to make sure they are as relevant as possible. Use clear and concise language to attract the attention of potential customers. Make sure your ad includes a clear call-to-action that encourages the user to click on your ad and visit your website.

Step 5: Set budget and bid

Before you place your ads, you should set your budget and bid. You can set a daily budget to make sure you keep costs in line. You should also set a bid for your keywords to make sure your ads are placed in the right place.

Step 6: Select target audiences and locations

Select the audiences and locations that are most relevant to your ads. You can select geographic audiences to ensure that your ads are only shown to users in specific regions. You can also use demographic data to ensure that your ads are only shown to specific age groups or genders.

Step 7: Monitoring and optimization

Monitor your ads regularly to make sure they are getting the results you want. Analyze your performance and optimize your campaign by swapping out ads, adding or removing keywords, and adjusting bids. Track your conversion rates and adjust your strategy accordingly. It's important to measure the success of your ads and constantly optimize to make sure you're meeting your goals.

PR agencies and press offices in Berlin, Hamburg, Munich, Cologne, etc. - The complete list

Are you looking for a competent PR agency to handle your press relations or public relations for you? Whether in Berlin, Hamburg, Munich, Cologne, Düsseldorf or other cities: We know them all. Request the access to our PR agency directory today.

What is Django?

Django is a web-based Python framework used to develop scalable and secure web applications. It follows the Model-View-Controller (MVC) architectural pattern and provides a fast and efficient way to create dynamic web applications.

Django offers a wide range of features, including an object-oriented database abstraction layer, full user authentication, automatic forms management, HTTP caching, and much more. It is also very scalable and can be used to manage large and complex web applications.

Django is known for its strict security standards and its ability to help developers avoid security-related issues. It also comes with a variety of plug-ins and extensions that help extend functionality and improve developer productivity.

Django is one of the most popular Python web frameworks and is used by a wide range of organizations, including businesses, government agencies, non-profit organizations and individuals.

PR software vs. press portals - what is the difference and which ones are available?

The main difference between PR software and press portals is that PR software is a tool that helps companies, agencies and other organizations optimize and manage their online and offline PR activities. It can help target messages to the right people, manage campaigns, publish and track messages, and create comprehensive reports.

Press portals, on the other hand, are websites specifically designed for press release publishing, where companies, organizations, and other groups can publish and distribute their news. There are many different press portals, some of which offer more features than others, but all of which offer basic functions such as press release publishing, distribution, and tracking.

What does a PR agency do?

A PR agency is a consulting firm that helps companies and organizations communicate with their target audience. PR agencies help clients develop campaigns and strategies to achieve their goals. They can also help with content development, press release creation, and information dissemination. Other services include developing corporate identity programs, assisting with new product launches, devising marketing campaigns, and advising on crisis management and reputation management.