Share:

News / Blog: #agencies

How to contact press agencies?

08/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To get in touch with press agencies, there are several ways that can vary depending on your goals and needs. Here are some steps you can follow:

Research: identify potential press agencies that fit your topic, industry or geographic area. Search for agencies that have worked with similar companies or topics to ensure they have the appropriate expertise.

Search contact information: Visit the websites of the agencies you select to find their contact information. Most agencies have a "Contact Us" or "About Us" page on their website where you will find the appropriate information.

Contact by phone: If you have the agency's phone number, you can call directly to express your interest in working with them or getting press coverage. Make sure to briefly introduce yourself and explain the reason for your call.

Email contact: The most common method of contacting press agencies is by email. Write a concise and well-worded email introducing yourself, explaining your company or project, and describing your request. Make sure your email is personal and engaging. Avoid mass emails.

Social media: many press agencies are also active on social media platforms. You can try reaching out to them through their social media channels or send them a direct message.

Press Release: If you have an important event, product release or news that you want to spread, you can write a press release and send it to different press agencies. Make sure the press release is well-structured and interesting.

Network: Attend industry events, conferences or networking events where representatives from press agencies might be present. Use these opportunities to make personal contacts.

Subscribe to press distribution lists: Some press agencies offer the option to sign up for their press distribution list. This will automatically send you press releases and information on current topics that may be relevant to your business.

It is important that you always behave in a polite and professional manner. Working with press agencies can be very important for your company's public relations and media presence, so respectful interaction is essential.

Like (0)
Comment

How can I send press releases to press agencies?

08/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Sending press releases to press agencies is a common practice to get your news and information out to members of the media. Here are some steps that can help you do this:

Create a powerful press release: make sure your press release is well-structured and includes all the important information that is relevant to media representatives. A press release should include a clear headline, a summary of the main topic, the actual news text and contact information at the end.

Gather relevant press agencies: research which press agencies are relevant to your topic or industry. You can consider regional, national or international agencies, depending on who you want to reach.

Find the right contact information: make sure you identify the correct contact information for each press agency. This includes email addresses or specific contacts responsible for receiving press releases.

Personalize your approach: write a customized email to each contact and make sure you spell the recipient's name correctly. A personalized address increases the likelihood that your press release will be read.

Send your press release: Send your press releases by e-mail to the selected press agencies. Either include the news text directly in the email or add it as an attachment. Make sure your email is not too long and that the relevant information is clearly highlighted.

Follow up: A few days after sending your press release, you can send a short follow-up email to check if the agency received your release and if they have further interest in it.

Online releases: In addition to sending it out via email, you can also post your press release on your own website and social media.This will increase the chances that it will be found and picked up by journalists and bloggers.It is important that your press releases contain relevant and interesting information so that they attract the interest of press agencies.Be concise, clear and avoid overly promotional language. Also keep in mind that the decision to pick up a press release depends on the press agencies and is not guaranteed.

Like (0)
Comment

How do you find skilled workers these days?

08/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Searching for professionals these days can be challenging, but there are several ways to find potential candidates. Here are some common methods:

Online job postings: Post your job openings on job portals, career websites or social media. Many professionals are actively looking for jobs online.

Professional networks: use platforms like LinkedIn to actively search for and connect with professionals. LinkedIn offers specific features for recruiting.

Recruiters.

Recruitment agencies: work with recruitment agencies that specialize in recruiting professionals. These agencies often have access to a pool of qualified candidates.

Recruiters.

Employee referrals: Ask your current employees to recommend potential professionals from their network. Employees often know qualified individuals who are looking for new opportunities.

Current employees often know qualified individuals who are looking for new opportunities.

Career fairs and job fairs: Attend industry events to connect directly with potential candidates. Trade shows provide an opportunity to introduce yourself in person and answer questions.

Universities and colleges: partner with educational institutions to find graduates or students with the skills you need. Internship and apprenticeship programs can also be a way to identify potential professionals early on.

Social media: Use platforms such as LinkedIn, Facebook or Twitter to share your job openings and reach out to potential applicants. Social media groups and forums that focus on your industry or specific areas of expertise can also be useful.

Social Media.

Company website: Make sure your company website has current job openings and information on how to apply. Many professionals specifically search for career opportunities on company websites.

Make sure your company website contains current job openings and information on how to apply.

It can also be helpful to build an attractive employer image to attract professionals. This includes aspects such as competitive salaries, good working conditions, development opportunities, and a positive working environment.

Like (0)
Comment

How do I become successful as an agency?

07/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Provide professional service: Professional service is the key to make agencies successful. Make sure your clients receive a smooth and efficient service that meets their needs.

2. Build a network: Building a network is an important step to being successful as an agency. Connect with other agencies, clients and experts to increase your brand awareness and discover new business opportunities.

3. Use social media: social media is an effective tool to market your brand and attract new clients. Use the various social media platforms to provide information about your services and make new connections.

4. Develop a clear strategy: a clear strategy will help you achieve your goals. Define exactly what you want to accomplish and put a plan in place to achieve your goals.

5. Be creative: Creativity is the key to stand out from the competition. Be creative in developing campaigns and ideas to attract new customers and strengthen your brand.

Like (0)
Comment
 
07/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The shortage of skilled workers in information technology (IT) has been a serious problem for companies around the world for years. The demand for highly qualified IT professionals is enormous, while the supply of suitable applicants is scarce. But there are solutions to counteract this problem and find the perfect employees for your company.

One way to address the IT skills shortage is to recruit talented and qualified candidates abroad. Due to globalization and the digital age, finding and hiring international talent is easier today than ever before. With the right resources and tools, companies can search candidate profiles and identify candidates with the skills and qualifications they need.

Another effective solution is to increase collaboration with educational institutions. By building close relationships with universities, colleges and technical schools, companies can establish early contact with promising young talent. Internships, mentoring programs, and scholarships are all ways to attract young talent and get them excited about a career in IT.

In addition to recruiting from abroad and working with educational institutions, companies should also invest in the training and development of their existing employees. Targeted training and education can help employees expand their skills and adapt to new technologies and trends. This not only helps to alleviate the shortage of skilled workers, but also strengthens employee loyalty to the company and increases employee satisfaction.

In addition, companies should use innovative ways to reach out to potential applicants. This includes using online job boards, social networks and professional networks such as LinkedIn. Creating an attractive employer brand and highlighting the benefits and development opportunities your company offers are important factors in attracting qualified IT professionals.

Another approach is to work with third-party recruitment agencies that specialize in the IT industry. These agencies often have access to a broad network of IT professionals and can assist in identifying and selecting qualified candidates. By taking over the entire recruitment process, companies save time and resources.

Overall, addressing the IT skills shortage requires a comprehensive and holistic approach. Companies must proactively search for talent, develop their workforce and explore new ways to recruit. By combining these measures, companies can find their dream applicants and strengthen their IT team with highly skilled professionals.

The skills shortage in IT is undoubtedly a challenge, but there are ways to overcome it and find your dream applicants. One strategy that has proven successful is creating attractive working conditions and incentives for potential applicants.

Flexible working hours, the option of a home office, attractive salaries and benefits such as continuing education opportunities or company pension plans are just some of the factors that can attract professionals to the IT industry. A pleasant working environment, a good work-life balance and the opportunity to work on interesting and challenging projects are also important aspects that applicants take into account.

Another way to find your dream applicant is to be actively present at networking events and professional conferences. There, you can meet potential applicants in person, make contacts and promote your company. In addition, you can be active in the IT community by participating in open source projects, publishing professional articles or participating in discussion forums. This will increase your visibility and attract talented professionals.

Collaborating with IT experts and recruiters can also be helpful. These professionals have extensive industry knowledge and a wide network of IT professionals. By working with them, you can make your search for qualified candidates more focused and effective.

In addition to sourcing candidates externally, companies should also strengthen their internal talent management. Identify promising talent within your own company and encourage their further development. Through targeted training and promotion opportunities, you can encourage your employees to develop their skills and commit to your company for the long term.

Another option is to work with educational institutions to develop the next generation of skilled workers. Through internships, dual study programs or cooperation with universities, companies can establish contact with promising IT talent at an early stage and retain them in the long term.

Not least, companies should review their own corporate culture and values. A positive corporate culture that promotes innovation, creativity and teamwork can help attract and retain talented IT professionals over the long term.

The IT skills shortage is a challenge that companies should not ignore. However, through a combination of targeted recruitment strategies, attractive working conditions, internal talent management and an active presence in the IT community, you can find your dream applicants and strengthen your company with highly skilled IT professionals.


Do you have questions/comments/suggestions? Please use our contact form

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: