12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An affiliate program is a sales program in which a company (the affiliate program) offers other companies (the affiliates) financial incentives for referring customers. The affiliates receive compensation when they generate a certain number of customers for the affiliate program.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Weather competitor (also called competitor monitoring) is a concept in which companies monitor and compare the activities of their competitors and other affiliated industries to understand how they can improve their own location in the market. This strategy is often used to gain a better understanding of the current market situation and to evaluate a company's competitiveness relative to that of its competitors. Competitor monitoring can include tracking market trends, analyzing pricing strategies, identifying product developments, and more.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Internet marketing is a form of marketing in which companies use various techniques and strategies to promote and sell their products and services online. These include search engine optimization, search engine advertising, content marketing, email marketing, affiliate marketing, display advertising, and social media marketing.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Affiliate marketing is a form of online advertising in which companies pay a commission to affiliates who make a sales referral for the company. This can be done either by linking a product on a website or by posting advertisements or reviews on the Internet. When a customer purchases a product through the affiliate's link, the affiliate receives a commission.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online marketing refers to all marketing activities conducted via the Internet. It includes all online advertising measures aimed at increasing the visibility of a company, product or service and boosting sales. Online marketing is closely linked to search engine optimization (SEO), search engine advertising (SEA), content marketing, e-mail marketing, social media marketing, affiliate marketing, advertising banners and online PR.