12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing agency is a company that provides marketing and advertising services. It can offer a variety of services, including strategy and creative planning, media planning and buying, online marketing, social media marketing, public relations, and event planning. A marketing agency works with companies to achieve their goals and objectives by creating a series of campaigns that fit the company's specified target audiences.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Internet marketing is a form of marketing in which companies use various techniques and strategies to promote and sell their products and services online. These include search engine optimization, search engine advertising, content marketing, email marketing, affiliate marketing, display advertising, and social media marketing.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Crossmarketing is a form of advertising in which different companies cooperate with each other to promote their respective product or service. Crossmarketing enables companies to strengthen their respective brands and increase their reach. Examples of crossmarketing are the partnership between McDonald's and Coca-Cola or the partnership between Sony and Microsoft.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Attraction marketing is a marketing strategy that focuses on attracting customers to a company's products or services, rather than relying on traditional methods of advertising and promotion. It involves developing relationships with potential customers, providing them with value and information, and building a level of trust and credibility. This strategy can be used both online and offline, and is often used in conjunction with other marketing tactics.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Affiliate marketing is a form of online advertising in which companies pay a commission to affiliates who make a sales referral for the company. This can be done either by linking a product on a website or by posting advertisements or reviews on the Internet. When a customer purchases a product through the affiliate's link, the affiliate receives a commission.