News / Blog: #advertising

What is online advertising?

Online advertising is advertising that is distributed via the Internet. It comes in various formats such as banner ads, search engine ads, video ads, social media ads, email ads, and pop-up ads. Online advertising allows businesses to market their brand and products directly to their target audience. It is an effective and inexpensive way to attract new customers and keep existing customers happy.

What is online PR?

Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.

What is advertising?

Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.

What is a promotional campaign?

A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.

What is media planning?

Media planning refers to the strategic planning and implementation of advertising measures in the various media. It includes selecting the media, determining the advertising budget, deciding on the timing of the campaign, and selecting the advertising copy and graphics. Media planning focuses on optimizing advertising success by considering all aspects of the media mix. This includes traditional media such as print, TV, radio and outdoor advertising, as well as new media such as the Internet and social media.