News / Blog: #advertising

What is a testimonial?

A testimonial is a personal testimonial in which a person expresses their experiences, opinions or feelings about a particular product or service. Testimonials can come from individuals or groups and are usually positive, but sometimes negative. Testimonials are often used in advertising campaigns to encourage the potential customer to buy the product or service.

What is branding?

Branding is a process through which a company seeks to establish a unique identity and a strong emotional connection with its customers and prospects. It is a combination of marketing, advertising, and strategic communications aimed at creating and protecting a positive image and building a strong emotional connection between a company and its customers. Branding also includes the design of logos, colors and fonts that identify the brand, as well as the use of slogans and taglines that highlight the brand's core values.

What is targeting?

Targeting is a technique of advertising in which advertisers try to reach the most specific target groups possible. This is achieved by advertisers using certain characteristics such as age, gender and location to send relevant advertising to people who might be interested in their products or services. Another example of targeting is retargeting, where advertisers send specific ads to people who have previously been to their website.

What is Viral Marketing?

Viral marketing refers to a specific type of digital marketing that focuses on the spread of content via social media. The term "viral" comes from Latin and means "like a virus," indicating that the content spreads quickly across the Internet much like a virus. Viral marketing has proven to be an effective advertising tool because it can achieve a wide reach by attracting the attention of potential customers. This type of marketing can include both organic and paid media, including social media posts, videos, images, blogs and email campaigns. It can help establish a brand by attracting new customers and increasing brand awareness.

What is brand alignment?

A brand alignment is a strategic process that influences how a company develops and markets a brand. This process can relate to various aspects of brand management, including positioning, product development, communications, advertising and sales. Brand alignment can help a company sharpen its brand identity, improve its brand image, and strengthen customer loyalty.