12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Insufficient market research: Insufficient market research is a common problem in marketing. It is important to know who your customers are, where they are, what they are buying and why they are buying it. If you don't do enough research, you won't know which strategies and campaigns will be most effective.
2. Unclear goals: Without clear goals, you can't effectively plan and implement your marketing strategies. Set clear goals, such as an increase in the number of customers or an increase in sales.
3. Insufficient budgets: a tight budget can be a problem when implementing marketing campaigns. If you do not have sufficient funds, you will not be able to provide the necessary resources, such as advertising and personnel.
4. Inappropriate advertising: if your advertising is not tailored to the right target market, it may be ineffective. Therefore, it is important to tailor your advertising to the needs of your target audience.
5. Inadequate customer care: customer care is an essential part of any successful marketing. Good customer care will help you retain your customers, attract new customers and increase your brand awareness.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Artificial intelligence (AI) can help organizations manage resources more efficiently, accelerate the discovery of patterns, trends, and relationships, and support decision-making. AI technologies can be used to analyze data and make decisions. These include machine learning, neural networks and deep learning. AI systems can also help improve the customer experience by providing automated chatbots to answer questions and handle customer concerns faster. AI can also help companies make predictions and provide more accurate forecasts for product development, customer service, and advertising.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales tool is a specific strategy, method, or tactic that a company uses to sell its products. Examples include sales promotion, pricing, sales techniques, advertising, direct sales, and customer service.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct mail is a form of advertising in which companies communicate directly with their customers. It usually involves sending promotional materials such as flyers, postcards, e-mails or advertisements to a specific audience. Direct mail can also be done in other ways, such as phone calls or personal visits. In most cases, direct mail is considered a proven way to achieve direct results because companies can respond immediately to customer feedback.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Brand perception refers to the impression a customer has of a brand. It is a combination of rational and emotional factors that arise from interaction with the product, the company and its activities. These include, for example, advertising, design, customer service, products and services, and online presence. A positive image is created when a brand is perceived as trustworthy, attractive and of high quality.