News / Blog: #advertising

What is the click-through rate?

The click-through rate is a measure of the effectiveness of an advertising campaign. It is the percentage of users who click on a particular ad or link after it has been served to their screen. It can also be referred to as click-through rate (CTR). The higher the click-through rate, the more effective the advertisement is and the higher the chance that the user will perform a described action.

What is the Cost per Click (CPC)?

Cost per click (CPC) is a pricing model used in online advertising. It refers to the price an advertiser has to pay per click on an ad. It is an important concept in search engine marketing and is usually used in conjunction with cost per impression (CPM).

What are the marketing metrics?

1. Click-through rate: measurement of the number of clicks made on an ad or link.

2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.

3. Traffic: measurement of the number of visitors landing on a website.

4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.

5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.

6. Gross media value: Measurement of the value a campaign generates for a company.

7. Engagement rate: measurement of the number of interactions a user has with a campaign.

8. Social media reach: measurement of the number of users reached by a campaign.

9. Net promoter score (NPS): measurement of user satisfaction with a campaign.

10. Lead generation: measurement of the number of leads generated by a campaign.

What is a cookie?

A cookie is a small text file that is stored on your computer, tablet, or smartphone when you visit a website. Cookies store information about what you do on a website and allow the website to remember your preferences so that your next visit is smoother. They are also helpful when you visit a website again, as they can customize the user interface and features that look familiar to you. Cookies can also be used to collect data about your online activities, which can be used for advertising purposes.

What are common problems with customer acquisition?

1. Inadequate target group analysis: most companies have difficulty in correctly identifying their target group. As a result, they do not know how to address their customers.

2. Unclear advertising message: if companies cannot define very clearly what advertising message they want to convey, it becomes difficult to connect with potential customers.

3. Insufficient reach: if companies are not able to send their advertising to the widest possible audience, they will attract fewer customers.

4. Insufficient budget: if companies do not have the necessary funds for advertising activities, customer acquisition will be more difficult.

5. Lack of advertising friendliness: if companies are not able to respond to the needs and expectations of their target group, they are likely to be less successful.