12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Paid Ads (also known as paid advertisements or paid ads) are ads that are placed on various websites, search engines, social media platforms, paid newsletters, and other online platforms to gain more visibility for your business. These ads can be in the form of text, images, videos, audio, or other formats and are mostly bought and paid for by businesses to draw more attention to their products or services.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Affiliate marketing is a form of online advertising in which companies pay a commission to affiliates who make a sales referral for the company. This can be done either by linking a product on a website or by posting advertisements or reviews on the Internet. When a customer purchases a product through the affiliate's link, the affiliate receives a commission.
10/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The question of the optimal product price for the own offer drives many founders and entrepreneurs around. If you do not have a comparable product or service, i.e. no direct competition, the price is not formed on the market by competition, but primarily through your pricing and thus according to your internal calculation.
When pricing, always keep in mind: The lower the price, the higher the probability that you will sell to problem customers. Because: You can never please customers with a cheap-is-hungry mentality.
Keep away customers who can't afford your products or services or don't value your time.
Generally, B2B prices must be higher than retail because the volume, i.e., the number of customers you can acquire in a month or year, is much lower.
Customers who look at three- or four-digit product prices with their "consumer glasses" quickly consider you overpriced or usurious and are quickly put off by them, but completely disregard the fact that the cost of acquiring a new B2B customer, the so-called customer acquisition cost, e.g. through high online marketing costs for advertisements or a telephone sales team is usually several hundred euros or dollars. At the same time, the number of potential customers is limited, but the number of competitors fighting for the potential deals is not.
07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.