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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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License to print money? Earning millions with digital products and high margins

01/04/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It's easier than ever to make millions with high margin digital products. With a license to print money, you can develop and market a digital product or service to increase your earnings. With a digital product, you can make money in a variety of ways, including advertising, sales, and affiliate programs. You can also offer a digital product that generates recurring revenue, such as software subscriptions, consulting services, or online courses. You can also offer content for free and run banner ads or advertisements to earn money. With a license to print money, you can also build your own brand and increase your reach by advertising on social platforms like Facebook and Instagram. You can also market your digital product on different platforms to reach more customers.
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Which advertising measures lead to success

12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. An appealing website: An engaging, user-friendly website is an essential component of successful promotional efforts. It should introduce the brand, its products or services, and provide users with easy access to them.

2. Content marketing: content marketing is one of the most effective promotional activities available. It involves creating and publishing high-quality content that promotes the brand, products or services.

3. Social media marketing: social media marketing is another effective promotional activity. It involves using social media to share content and connect with potential customers.

4. Search engine optimization (SEO): SEO is a promotional activity that aims to improve a website's ranking in search engine results. This is achieved by using relevant keywords and other optimization techniques.

5. Email marketing: email marketing is an effective advertising measure that allows companies to contact their customers directly. This can be in the form of newsletters, subject lines, promotional messages, etc.

6. Offline advertising: offline advertising is another effective advertising measure. This can be in the form of billboards, radio or television commercials, flyers, advertisements, etc.

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Customer acquisition - How to get more orders and customers

12/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an attractive online offer

The Internet is one of the most important sources for customer acquisition. Creating an attractive online offer that attracts customers is an effective way to attract new customers. This includes a professional website, an appealing logo and a well-designed profile on social media. You should also make sure that your offer works well on all popular mobile devices.

2. Publish high-quality content

Content marketing is an essential part of customer acquisition. By regularly publishing high-quality content in the form of blogs, videos, podcasts and more, you can attract prospects and promote your brand.

3. Build an email list

Email marketing is one of the best ways to acquire customers. By asking prospects to sign up for your newsletter or other email lists, you can build a list of prospects that you can then reach with your content and offers.

4. Use social media platforms

Social media platforms offer a wide reach and a unique way to reach potential customers. Create profile pages on social networks such as Facebook, Twitter, Instagram, LinkedIn and Pinterest and post content

regularly to attract more potential customers.

5. Invest in search engine advertising

SearchAdvertisements are another effective way to acquire potential customers. Search engine advertising allows you to target your ads to specific audiences, so you can target your ads to prospects.

6. Hold networking meetings

Networking meetings are a great way to make contacts to expand your network and grow your customer base. By holding regular meetings, you can connect with potential clients and promote your business.

7. Build a referral program.

Customer referrals are one of the best ways to acquire new customers. A referral program is a great way to reward customers for recommending your business to friends and family.

8. Use online forums

Online forums are another effective way to acquire new customers. By positioning yourself as an expert in certain areas, you can attract potential customers and promote your business.

9. Build an affiliate program

Affiliate programs offer a great way to reach more customers. By engaging affiliates, you can increase your reach and market your offerings to new audiences.

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How to acquire new B2B customers in 2023

11/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a meaningful website that showcases your services and products in a way that is relevant to your target customers.

2. Use social media to build a strong presence and reach your target audience.

3. Create an email newsletter that showcases your services and products and provides interesting information to potential customers on a regular basis.

4. Invest in search engine optimization to improve your website in organic search results.

5. Use advertisements to promote your brand and offers.

6. Participate in trade shows and events to make contacts and strengthen your brand.

7. Create quality content to demonstrate your expertise and authority in the industry.

8. Reference your company in relevant industry directories.

9. Develop a network of partners and collaborating companies.

10. Use B2B platforms to interact directly with your target customers.

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