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You have a B2B company and want to generate more leads, more customers and higher sales?
Think about direct marketing! With our Company Database 2022, you can identify relevant potential customers for your company among all 3 million German companies listed in the commercial register.
You can find all information about the Company Database 2022 here.
The search for the right agency is often difficult. In the price battle for the best advertising spaces, it is difficult for inexpensive providers to place or appear with your ad among the first ads on the first or second. After all, the cost of a click (PPC: price per click) in Google Ads , formerly known as Google Adwords, can quickly exceed €5 and more.
The first search results or are therefore dominated primarily by providers, which bring high-priced products and services to the woman or man. With given PPC costs, it is a question of the product price or price for an average deal when providing services and the so-called conversion rate, any rate that describes the number of sales -sales - and divided by the number of clicks generated. A cost-covering ad strategy and keyword selection together with constant optimization is necessary to become cost-covering, in the best case profitable.
Therefore, in the interest of better market transparency, it makes sense to include not only those providers listed high up in the list of postential contractors, but also to find agencies and service providers who cannot (yet) afford or do not want to invest a higher share of their revenue in higher click prices.
With our databases, starting with the media & PR database , through the company database to our agency database, we make a contribution to making the market more transparent, creating visibility on for smaller providers and facilitating the choice of the appropriate agency or provider.
For example, you can discover similar providers in your city or region based on keywords and compare them with each other, filter, sort and to be able to put the entries first on a long list, later on a short list.
At the same time, our address databases represent an efficient acquisition tool for companies, agencies and service providers and offer added value in customer acquisition in the B2B sector, more precisely: for directmarketing purposes and for expanding the individual acquisition strategy.
In the first part we have discussed the paid measures in the online marketing area.
Another way to attract traffic, i.e. website visitors - and hopefully enough potential customers - to your website is the so-called content marketing.
Content marketing is all about knowledge, in the form of entertaining and informative articles that you provide to your visitors for free on your website. On the one hand, articles serve as a confidence-building measure, on the other hand, you save the previously mentioned high PPC click prices and can ideally, in addition, through the content and the thematic focus, i.e. also through the selection and use of certain keywords and words, target your desired target group or desired customers better than with the possibilities in Google Ads, for example.
1. Create a clear and meaningful brand profile.
A startup should create a clear and meaningful brand profile that allows customers to clearly perceive and identify with it. To do this, startups should develop a unique selling proposition that sets them apart from the competition.
2. Strengthen your presence on social media
Social media is an essential part of modern marketing. Startups should expand their presence on key platforms such as Facebook, Twitter, Instagram and LinkedIn to create a strong connection with potential customers.
3. Create a content marketing program
Content marketing is an important part of marketing. Startups should develop a content marketing program to produce relevant and engaging content to reach their target audience.
4. Create an email marketing strategy
Email marketing is one of the most effective ways to reach and convert customers. Startups should develop an email marketing strategy to connect with customers and keep them updated on products and services.
5. Invest in paid advertising
Paid advertising, such as Google Ads and Facebook Ads, can help startups generate more traffic and customers faster and more efficiently. Invest in Paid Advertising to increase your visibility and grow your audience.
6. Be strategic about networking
Networking is an important part of marketing for startups. Startups should strategically build networks to connect with potential customers and partners.
Free press portals are a relic of the 2000s. The general opinion is that hardly anyone even reads or looks at the press releases posted there.
Neither the user numbers, nor the reach of these providers justify relying solely on this channel for a press release. In addition to the sometimes questionable quality or reliability of other press releases or publishers on these platforms, which can have a negative impact on your own company, your press release may also not appear in Google News. Also, the probability that local, regional or national media will pick up your story or news from there is extremely low. It is better to be able to send press releases directly to the relevant editorial offices.
With our Media & PR Database 2022, you have access to the editorial addresses of over 16,000 media outlets in the German-speaking world.