12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine optimization (SEO) is an important tool to generate more traffic and leads. It can help improve your website in search engine results and increase your visibility.
1. Use relevant keywords: use the right keywords in your content to attract the right audiences. Create a list of keywords you want to use. Review them regularly to make sure you are following the latest trends.
2. Create high-quality content: Create relevant content that interests your target audience. Optimize it for search engines by using relevant search terms and keywords. Avoid overdoing keywords as this can lead to poor results.
3. Use internal links: Link your pages to improve usability and search engine relevance. By linking your content together, you can drive more traffic to your site and improve your search engine rankings.
4. Publish new content regularly: Update your site regularly with new, high-quality content to improve your rankings and attract more visitors. This helps search engines to index your content and generate more leads.
5. optimize your website for mobile devices: make sure your website is easy for users to navigate and understand on all devices. Search engines will rank your site higher if it is mobile friendly.
SEO is an important part of any lead generation strategy. With the above tips, you can improve your SEO game and generate more leads.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A crawler is a program that navigates the World Wide Web. It follows links to other pages and downloads their content to analyze it. Thus, it collects information about the structure of the web and stores it in a database. For example, it can collect all available links or all words on the page. Afterwards, this database can be used for different purposes, e.g. for search engines, for price comparisons or for scientific research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Paid Ads (also known as paid advertisements or paid ads) are ads that are placed on various websites, search engines, social media platforms, paid newsletters, and other online platforms to gain more visibility for your business. These ads can be in the form of text, images, videos, audio, or other formats and are mostly bought and paid for by businesses to draw more attention to their products or services.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Offline marketing is a type of marketing in which advertising and other promotional activities take place offline, i.e., outside the Internet, rather than online. Offline marketing typically involves more conventional advertising media such as newspaper ads, radio and TV commercials, billboards, and other forms of advertising aimed directly at a target group. Offline marketing may also include other forms of marketing, such as events, distribution of giveaways, direct marketing, and trade advertising.