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Direct marketing instead of expensive ads - How to grow faster and build more new customers without online advertising

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Avoid expensive forms of advertising. There are a number of ways you can grow and build more new customers without expensive advertising. For example, use email marketing to generate new leads or targeted direct mail campaigns to reach out to prospects.

2. Use social media. Social media has become a great platform to attract and reach new customers. Use social media to promote your services and strengthen your brand.

3. Create a strong presence in your niche. You can also build your brand by creating a strong presence in your niche. For example, use blogs, forums, or podcasts to promote your brand and services.

4. Build strong customer loyalty. Another way you can grow and build more new customers without expensive advertising is to strengthen customer loyalty. This includes things like customer rewards programs, regular newsletters, sweepstakes, and more.

5. Create educational and entertainment content. Educational and entertainment content is another way to reach customers and build a strong brand. By providing high-quality content, you can strengthen your brand and attract new customers.

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How to gain more contacts with inbound marketing

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Inbound marketing is a very effective tool to gain contacts. It helps you to attract qualified contacts who are interested in your business and services.

1. Create a unique and relevant website: Create a website that is unique, easy to navigate and relevant to your target audience. Use content that adds real value to your visitors. This content can be in the form of blogs, whitepapers, eBooks, videos and much more.

2. Use social media: use social networks such as Facebook, Twitter, Instagram and LinkedIn to gain more contacts. Post relevant content to engage your target audience.

3. Use email marketing: use email marketing to grow your contact list and reach your target audience. Create relevant emails that are unique and informative to gain more contacts.

4. Use PPC and display ads: Use pay-per-click and display ads to gain more contacts. Set up ads on relevant websites and search engines to reach potential customers.

5. Create a lead magnet: Create a lead magnet to attract more leads. It can be a whitepaper, eBook or checklist that attracts your target audience.

With these tips, you can use inbound marketing to attract more leads. Use these strategies to reach more potential customers and strengthen your brand.

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Content is King - How to generate more sales and revenue as a B2B company

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a content strategy: A content strategy helps you create and distribute the right content for your B2B company. Define your target audience to create the right content that is relevant to your audience.

2. Focus on high-quality content: Make sure your content is relevant and valuable to your target audience. Create content that will persuade your target audience and make them want to buy your products or services.

3. Use social media: Use social media to spread your content and drive more sales. Post quality content regularly on your social media channels and use ads to increase your reach.

4. Optimize your website: make sure your website is optimized for search engines to generate more traffic. Use SEO optimized content and make sure your website loads quickly.

5. Use email marketing: email marketing is one of the most effective ways to generate more sales and revenue as a B2B company. Create newsletters and publish them regularly. Offer exclusive content and discounts to your subscribers to generate more sales.

6. Collaborate with influencers: One of the most effective ways to generate more sales is to work with influencers. Pick influencers who reach your target audience and offer them a partnership. This will give you more visibility and help you generate more sales.

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Earn money on the Internet - The best online business ideas for 2023

12/20/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media management

Social media management is one of the best ways to make money on the internet. You can offer services to businesses that need help managing and growing their social media accounts.

2. Blogging

Blogging is another great way to make money on the internet. You can write about the topics that interest you and generate income through ads, sponsored posts, affiliate marketing and other strategies.

3. Dropshipping

Dropshipping is one of the most profitable ways to make money on the internet. It allows you to build an online business without the risk of owning inventory. All you have to do is promote the products on your website and forward orders to a dropshipper who will ship the orders for you.

4. Affiliate marketing

Affiliate marketing is one of the most commonly used methods to make money online. They earn a commission by helping other businesses market products and services online.

5. Online courses

Online courses are a great way to make money online by sharing your knowledge and skills. You can create online courses that help your target audiences learn a skill or solve a problem.

6. Web design and development

Web design and development is another popular way to make money on the internet. You can use your skills to create or improve websites for businesses and individuals.

7. App development

App development is another great business to make money online. You can use your skills to create user-friendly apps that help businesses and individuals do their tasks more efficiently.

8. SEO Consulting

SEO consulting is another great way to make money online. You can help businesses optimize their websites to appear higher in search engine results.

9. Online tutoring

Online tutoring is another great way to make money on the internet. You can help students improve their knowledge in a particular subject and assist them in their learning process.

10. Digital products

Digital products are one of the best ways to make money on the internet. You can create e-books, digital courses, graphic designs, photos, videos and other digital products and sell them through your website, social media and other online platforms.

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What measures you should take to optimize your sales funnel and increase the conversion rate

12/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The actions you should take to optimize your sales funnel and increase conversion rates depend heavily on your industry, your goals, and your customers.

One way to optimize your sales funnel and increase conversion rate is to track and measure performance indicators. These can help you track your success and identify where improvements can be made. Some key performance indicators you should track are:

1. Lead generation: how many leads is your company generating?

2. Lead qualification: what percentage of leads generated are qualified?

3. Lead conversion: what percentage of qualified leads converted?

4. Lead nurturing: how long does it take for a lead to convert?

5. Customer activation: what percentage of customers are active?

6. Extended sales: How much revenue are you generating from extensions and upsells?

In addition to tracking these performance indicators, you should also take some other measures to optimize your sales funnel and increase your conversion rate. Some of these actions are:

1. Create relevant and engaging content to inform your customers about your offer and encourage them to make a decision.

2. Optimize your sales funnel by offering customers a unique experience, such as personalized content, free trials, and free advice.

3. Test and optimize your campaigns to ensure they are tailored to your target customers.

4. Run A/B tests to measure the effectiveness of your campaigns.

5. Build an effective follow-up system to ensure that all customers considering your offer receive the right information.

6. Conduct customer surveys to gather feedback on your offering, service and brand.

These are just a few of the actions you can take to optimize your sales funnel and increase conversion rates. Depending on your industry, goals, and customers, you may need to take additional measures.

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