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You want to gain more sales and new customers?

01/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
One of the goals of any business is to gain more sales and new customers. To achieve this, you need to employ some successful strategies that are tailored to your industry, your target audience and your business. For example, this includes using social media, running ads, participating in trade shows and events, implementing a customer loyalty program, and creating content to reinforce your brand.
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Google Ads for B2B providers: What to consider?

01/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Identify your target audience: Before you start creating Google Ads, you need to define your target audience precisely. Identify which customers you want to reach with your product or service and set relevant keywords.

2. Create crisp ads: To reach your target audience, you need to create engaging and meaningful ads. Tailor your copy to your target audience's interest and use keywords that will make your ads rank better.

3. Optimize AdWords campaign: Set up a campaign in AdWords and optimize it regularly. Adjust your keywords, budgets and target groups and analyze the results to improve your ads.

4. Take advantage of other advertising opportunities: Google Ads offer display and video ads in addition to search ads that you can use for your B2B campaign. Also, use other platforms like LinkedIn to reach your target audience.

5. Measure the results: Measure the results of your campaign to determine if it is successful. Track the leads, clicks, sales, and conversions attributed to your ads to determine which ads are successful and where there is room for improvement.

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Freelancer Portals - Job Acquisition for Programmers and Data Scientists

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Job acquisition is a process that helps companies find and attract qualified programmers and data scientists. The process includes an application procedure that takes into account customer-specific requirements and the company's needs, as well as a procedure that the company uses to select potential candidates.

The first step is for companies to clarify the requirements for programmers and Data Scientists. The company needs to develop an understanding of what it expects from candidates. This typically includes technical skills, but also experience, soft skills and other competencies.

Then, companies need to figure out the best places to find qualified Programmers and Data Scientists. This can be a combination of online job boards, in-person networking, and industry events. Companies need to make sure their ads and job postings are attractive to the target audience.

The next step is for companies to identify candidates and send them cover letters. It is important that the cover letter is personalized and relevant. Companies should ensure that the cover letter is customized for each candidate to increase the chances of a response.

The final step is for companies to interview candidates and screen them for suitability. It is important that the company develops a process to evaluate candidates using a combination of technical tests and in-person interviews. This allows the company to identify the best personnel.

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How you too can attract more website visitors (without thousands of euros marketing budget)

01/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your brand and content.

2. Make sure your website loads fast and has a good user experience.

3. Create quality content and make sure it is interesting and relevant.

4. Create an email marketing program to bring visitors back to your website.

5. Create an affiliate marketing program to get others to market your website.

6. Optimize your website for search engines to get more organic traffic.

7. Link your website to other relevant websites to get more referrals and more traffic.

8. Get familiar with online advertising to promote your brand and content on different platforms.

9. Create a list of keywords related to your brand and content and optimize your website for them.

10. Use your own email contact list to promote your content and get traffic.

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More leads for your sales funnel - How to multiply your number of customers with the right strategy

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear understanding of what leads you want to attract.

2. Make sure your website is easy to find and has a search engine optimization.

3. Use social media marketing to promote your brand and generate new leads.

4. Build a mailing list and send out regular newsletters to reach prospects.

5. Run A/B tests on your website to optimize your conversion rate.

6. Use online ads to generate more leads.

7. Tell your story and share it through different channels.

8. Use customer testimonials to build trust and generate more leads.

9. Build partnerships to reach new leads.

10. Identify and use relevant keywords for your content.

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