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The most important startup marketing measures at a glance

03/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a unique brand: Create a unique brand that stands out from the other brands in the market. Define your brand in terms of your customers and the value you provide, and communicate that message to your target audience.

2. Content Marketing: content marketing is one of the most effective marketing actions a startup can take. Create a strong content strategy that appeals to your target market and share your content through social media, blogs, and email marketing.

3. SEO: SEO (Search Engine Optimization) is an important part of marketing. Optimize your website for search engines to show up higher in search results to generate more traffic and customers.

4. Advertising: Place ads in various online and offline media to promote your brand. Limit yourself to those media that best reach your target audience.

5. Collaborations: Another effective way to market your startup is to conduct collaborations with other businesses, individuals or even influencers. This can help you spread your brand and expand your audience.

6. Events: host events to market your brand and make new contacts. This is a great way to showcase your brand and get to know your customers.

7. Social Media: Use social media to connect with your customers and build awareness of your brand. Share interesting content regularly and communicate directly with your audience.

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What do Facebook Ads cost? What click prices you should expect

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Facebook Ads cost different amounts depending on the target audience, campaign budget, and target definition. The click price for a Facebook ad depends on various factors, including competition for the same audience, the quality of the ad, and relevance to the audience. As a rule, click prices for Facebook ads range from 0.10 to 0.50 euros per click. It's always important to keep in mind that you should spend the entire budget for a campaign not only on the click price, but also on the analysis and optimization of the ad.
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Your way to more new customers in the B2B sector

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use search engine optimization to optimize your website for relevant keywords.

2. Create high-quality content that is relevant to your target audience.

3. Create a social media strategy to reach a wide audience.

4. Use newsletter marketing to reach out to potential customers.

5. Use lead generation tools to get more information about potential customers.

6. Create a network of industry peers to get your brand name out there.

7. Be on the lookout for new sales and marketing channels that can help your company attract new customers.

8. Test different advertising strategies and see which works best.

9. Create a customer loyalty program to retain your existing customers and attract new ones.

10. Use online ads to reach a wide audience.

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Facebook Ads for B2B Vendors: Is it worth it?

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It all depends on what goals you want to achieve with Facebook Ads. If you are a B2B provider, it can be very rewarding to use Facebook Ads to strengthen your brand, generate new leads, and increase awareness of your product or services. Facebook Ads can also be a useful tool to reach your target audience and increase your reach. However, it's important that you use the right targeting and run the right ads to get the best results.
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Achieve more sales with little effort

02/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use different sales channels: Don't just sell your products the traditional way, but also use online marketplaces, social networks or apps to reach more customers.

2. Don't forget upselling strategies: Offer your customers more products that match the one they already bought or have more features.

3. Customer loyalty: increase customer loyalty by offering customer loyalty programs, sending regular newsletters and responding to customer feedback.

4. Offer discounts and special offers: Use discounts and special offers to entice customers to buy and increase your sales.

5. Make shopping easy: A simple and user-friendly shopping experience will help you generate more sales. Make sure your website is easy to navigate and displays all the necessary information.

6. Use online advertising: use strategies like SEO, Google Ads and Social Media Ads to reach more customers.

7. Provide good customer service: Good customer service is an important factor to attract customers and increase sales. Make sure your customers are served quickly and professionally.

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