News / Blog: #acquisition

What you should consider when making B2B acquisitions

1. Know who your target customers are and how you can best reach them.

2. Define your goals and memorize them.

3. Create a sales strategy that meets the needs of your customers.

4. Create trust and build a relationship with your customers.

5. Make sure your customers understand the added value of your product or service.

6. Make an offer based on the needs of your customers and adapt it when the situation changes.

7. Track the progress of your sales process and adjust as necessary.

8. Be courteous, professional and respectful to your customers.

9. Be open to new ideas and be inspired by your customers.

10. Be flexible and ready to adapt to new developments.

B2B customer acquisition for founders & startups - What no one tells you beforehand

1. Be willing to invest: If you want to be successful, you must be willing to invest in your business. Invest in the right tools and resources that will help you build your business and attract customers.

2. Be creative: B2B customer acquisition requires creativity. Find innovative ways to market your services and get noticed. Think outside the box and use new media and technology to capture the attention of your target audience.

3. Be visible: make yourself as visible as possible so that your business and services are noticed by as many people as possible. Use social media platforms to promote your business and make sure your website is professional and easy to navigate.

4. Be persistent: B2B customer acquisition requires a lot of time and patience. You need to put in a lot of effort to reach your target audience and get them to buy your products and services. Stay persistent and delight your potential customers with your offer.

5. Be an expert: To position yourself as an expert in your field, you need to be able to share your experience and skills on relevant social media and blog platforms. Be an expert who is recognized as an authority in your industry, making yourself attractive to potential customers.

How does acquisition work as a self-employed person?

As a self-employed person, you need to build a network to attract new customers. It is important that you promote your services and products to the right target groups so that you reach potential customers. For example, you can use social media channels, online advertising and other marketing strategies to do this. You can also approach potential customers directly and pitch your product or service. It is also important that you provide your customers with good customer service and use a professional sales strategy.

7 common mistakes in customer acquisition

1. Lack of a strategy: it is important to have a strategy and a detailed acquisition process design before starting to acquire customers.

2. Not having clearly defined goals: Unclear goals can cause you to get lost and waste valuable time in the process.

3. Not focusing on the right customers: It is important to select the right customers to get the right results.

4. Not having enough knowledge about the customer: Lack of knowledge about the customer can lead to poor acquisition.

5. Not being prepared: Not being prepared can lead to poor results.

6. Speaking times that are too long: Speaking times should be short and concise so as not to bore the prospect.

7. Not understanding how to close a deal: It is important to understand how to close a deal to improve acquisition results.

What is the Customer Acquisition Cost (CAC)?

The Customer Acquisition Cost (CAC) is a key figure that indicates how much it costs a company to acquire a new customer. It includes all costs spent on reaching and acquiring new customers, such as advertising, sales promotion, selling costs, and customer service. This helps companies to review the efficiency of their marketing budget and evaluate whether they need to cut or increase their costs to attract more customers.