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Successful in Google News: How companies become publishers and increase their media presence

In the digital era, visibility is crucial, especially for companies that want to communicate their messages and information to a wide audience. A prime way to achieve this is through inclusion in Google News. In this article, you will learn how companies can become publishers and place their press releases and blog posts in this prominent news platform.

The online presence of companies has evolved from static websites to dynamic content that offers added value to users. Google News is one of the leading platforms where users can find the latest news and information from a variety of sources. Here's how companies can make the move to becoming a publisher:

1. Create high quality and relevant content:

Before businesses are included in Google News, it is crucial to produce high-quality and relevant content. This includes not only press releases, but also well-researched blog posts and articles on industry-specific topics. Valuable content not only attracts readers, but also increases the chances of being accepted by Google News as a trusted source.

2. Building a professional website:

A company's own website is its figurehead. A professional design, easy navigation and fast loading times are crucial to retaining users and gaining recognition from Google News.

3. Integration of news and blog sections:

To appear as a publisher, companies should create separate sections for news and blog posts on their website. This not only makes it easier for users to find relevant content, but also allows Google News to index these specific sections.

4. Implement structured data:

Structured data helps search engines better understand the content of a website. Companies should ensure that they use structured data in accordance with Google guidelines to increase the chances of being displayed in Google News.

5. Register in the Google Publisher Center:

Google Publisher Center is the gateway to publishing content in Google News. This is where companies can register their website, manage their content and provide relevant information.

6. Compliance with the quality guidelines:

Google News places great importance on the quality and credibility of the content it publishes. Companies must ensure that their content is free of misleading information, misinformation and questionable content in order to be and remain included in Google News.

7. Continuous updating:

Keeping content current is critical. Regular updates of news and blog posts not only show engagement, but also increase the likelihood of appearing in Google News headlines.

Inclusion in Google News as a business can significantly increase reach and visibility. With quality content, a professional website and adherence to guidelines, businesses can solidify their presence on this major news platform and reach a wider audience.