Starting an Agency: Expectations of Clients & Potential Customers
07/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Starting an agency can be an exciting and rewarding venture, but it's important to understand the expectations of clients and potential customers. Here are some things they often expect:
- Professionalism: Clients and potential customers expect professionalism from an agency in all aspects of their work. This includes clear communication, timely delivery of projects, transparent pricing, and handling issues professionally.
- Quality and Creativity: Customers look for agencies that can deliver high-quality work and provide creative solutions to their problems. They expect innovative approaches and customized solutions that meet their needs and goals.
- Industry Knowledge: Customers often prefer agencies that have industry knowledge and experience in their specific field. They expect the agency to understand their industry and be able to offer tailored solutions based on their needs.
- Reliability and Commitment: Clients and customers look for reliable partners who actively engage in their projects and are willing to go the extra mile to ensure their goals are achieved.
- Customer Focus: A strong customer focus is crucial for the success of an agency. Customers expect personalized attention and a high level of service that exceeds their expectations and keeps them satisfied in the long term.
- Transparency and Openness: Customers value transparency and openness from the agency regarding processes, costs, and outcomes. Open communication and a willingness to accept and respond to feedback are crucial for successful collaboration.
By considering these expectations and aligning their services accordingly, aspiring agency founders can increase their chances of success.