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Starting a career in PR consulting - What do you earn in a PR agency?

03/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Salaries in a PR agency can vary depending on region, agency size, experience and area of responsibility. Here are some average salaries for various positions in PR consulting in Germany:

Junior PR consultant: 28,000 - 36,000 euros gross per year.

PR consultant with professional experience: 36,000 - 54,000 euros gross per year

Senior PR consultant: 54,000 - 80,000 euros gross per year

PR manager: 65,000 - 100,000 euros gross per year

Managing director of a PR agency: 100,000 - 200,000 euros gross per year

It is important to note that these are only averages and that the salary may also depend on other factors such as educational qualifications, experience, skills and the agency. In addition, there can also be differences between regions, with salaries in large cities such as Berlin, Munich or Hamburg usually being higher than in smaller cities.

As a rule, PR agencies also offer additional benefits such as a company pension plan, paid vacation, flexible working hours and opportunities for further training.

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