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Business-to-business (B2B) sales play a crucial role for companies that sell products or services to other companies. At the center of these sales activities are often employees who act as setters. Their main goal is to identify business partners, build relationships and generate sales opportunities. What will the income of B2B sales employees (setters) in Germany look like in 2024? A closer look at the current situation provides insights into the remuneration practices for this key role in sales.
The role of B2B sales representatives (setters)
Setters in B2B sales are responsible for identifying potential customers, developing business relationships and generating sales opportunities. They play a key role in increasing sales and company growth.
Compensation margin in Germany in 2024
The income of B2B sales employees (setters) in 2024 will vary depending on industry, experience, company size and individual success. However, there are certain trends and averages that provide insight into remuneration practices
Income factors
Experience: Experienced setters with a proven track record of sales success can usually negotiate higher salaries
Industry influences: The industry in which the company operates influences income. Industries with complex sales cycles or high-priced products tend to offer higher salaries.
Company size: Larger companies often offer more generous compensation packages, but may also have higher performance expectations.
Components of income
The income of B2B sales employees (setters) is made up of various components:
Base salary: The fixed base salary forms the basis of remuneration and is paid regularly
Commission: Variable remuneration in the form of commissions, which are based on the sales achieved, can make up a significant proportion of total income.
Bonus payments: Bonuses can be based on individual or team-based achievements and can increase total compensation.
Regional differences
Regional differences in Germany can have an impact on the level of salaries. Salaries tend to be higher in economically strong regions and metropolitan areas in particular.
Market demand and trends
Demand for qualified B2B sales staff remains high as companies strive to successfully position their products and services on the market. Digital sales methods, automation and data analysis are influencing the way B2B sales work
Conclusion
The income of B2B sales employees (setters) in Germany in 2024 reflects the importance of their role in the success of the company. Competition for talented sales professionals remains intense, and companies are willing to offer attractive compensation packages to attract and retain professionals for their sales teams.