Share:

Knowledge Base

Looking for inexpensive PR software?

11/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Introduction:

The importance of public relations (PR) in today's business world cannot be overstated. The right PR strategy can strengthen a company's image, increase brand awareness and appeal to potential customers. But what if your budget is limited? Are there low-cost PR software options that can help you achieve your PR goals? In this article, we will explore some affordable PR software solutions that are also suitable for smaller businesses and start-ups.

HARO (Help a Reporter Out):

HARO is a great tool for companies looking to focus on Earned Media. It connects journalists looking for expert opinions and sources with experts in various industries. The free version of HARO offers limited access, but there are also affordable premium plans that offer advanced features and better visibility.

MailChimp:

Email marketing continues to be an important PR strategy. MailChimp offers a free version for businesses with a small budget. You can create newsletters, send automated emails and track the performance of your campaigns. With paid plans, additional features are available.

Hootsuite:

Social media is a key aspect of modern PR. Hootsuite allows you to manage your social media presence and schedule posts. The free version supports limited profiles and scheduled posts, while paid plans offer more functionality.

Google Alerts:

A simple but useful tool. Google Alerts can alert you to specific keywords or phrases in real time. This information can be extremely valuable for identifying PR opportunities and monitoring your online reputation.

Media & PR Database 2023 from FDS:

The Media & PR Database 2023 is a PR platform that offers affordable plans for start-ups and small businesses. It allows you to send your press releases to journalists and media contacts to increase your visibility.

Conclusion:

Affordable PR software can help small businesses and start-ups achieve their PR goals without breaking the budget. The tools reviewed here offer a wide range of features, from media monitoring to media contact management. When choosing PR software, it is important to consider your specific needs and goals to find the best solution for your business. With the right tools, even companies with limited budgets can develop and implement an effective PR strategy.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: