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Lead costs in B2B new customer acquisition - what costs should you expect?

11/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Per lead costs can range from several tens of euros to hundreds of euros due to the high competition in B2B online marketing and correspondingly high click prices, often in the mid-single-digit euro range.

You must take this into account when pricing and calculating the contribution margin.

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