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Increase sales through upsells in the ordering process

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Upsells in an ordering process are a great way to increase sales. Upsells can be used to ask customers to buy a product or service with higher quality or greater value at a higher price. For example, when purchasing a computer, a customer may be asked to upgrade to a higher-quality model with more memory and faster processing. Upsells can be used not only to increase sales but also to improve customer satisfaction by encouraging customers to buy products that meet their needs.
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