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How to optimize your website for SEO

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Add meta tags: Meta tags are an important SEO strategy to inform search engines what your website is about. This includes titles, descriptions and keywords.

2. Use relevant content: Content is the key to getting search engines to favor your website. You should publish relevant, quality content on your website that is specific to your target audience.

3. Create an XML sitemap: An XML sitemap helps search engines find all the pages on your website. This makes it easier for search engines to index your pages and better display them in search results.

4. Use a URL structure: A clear and clean URL structure is another important factor for SEO optimization of your website. Use unique keywords in your URLs so that search engines can easily understand what the page is about.

5. Optimize your images: Images are an important part of any website. Make sure you use images in your posts that have a unique file name extension and a relevant ALT description.

6. Link internally: Internal linking helps search engines better understand and crawl your website, increasing your SEO rating. Make sure you link relevant pages on your website to help search engines understand the structure of your website.

7. Add a sitemap: A sitemap is a list of all the pages on your website. It is an easy way to help search engines find all the pages on your site. Make sure you have a sitemap that search engines can easily reach.

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