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1. Use simple words and short sentences.
2. Avoid jargon and excessive filler words.
3. Avoid passive voice and keep sentences short.
4. Use a concise headline that arouses the reader's curiosity.
5. Put the most important information in the first paragraph.
6. Write in a clear, simple style.
7. Avoid redundant information and generalizing statements.
8. Add photos, graphics or videos to make your text more interesting.
9. Provide a link if you want to provide more information.
10. Use subheadings to divide the text.