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How to implement successful cross-selling

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Think about the type of cross-selling strategy you want to pursue and the results you want to achieve.

2. Define your target group: define your target group so that you know which products and services best suit them.

3. Create a concept: Create a concept that will form the basis of your cross-selling strategy.

4. Measure the results: To see if your cross-selling strategy is successful, you need to measure results regularly.

5. Test new ideas: Test new ideas to see if they work for your target audience.

6. Optimize the strategy: review and optimize your cross-selling strategy so that it is still relevant and successful.

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